Soumendra

Soumendra NS Full-Stack Digital Marketing Consultant​ MarTech · AdTech · RevOps · Marketing Automation & Lead Generation Summary Full-Stack Freelance Digital Marketing Consultant with 9+ years of experience in MarTech, AdTech, and RevOps. Proven expertise in marketing automation, CRM integrations, paid campaigns, SEO, and analytics. Skilled at building scalable lead generation systems, optimizing multi-channel campaigns, and implementing tools like HubSpot, Zoho, Zapier, GA4, GTM, and Looker Studio. Experienced in both strategic consulting and hands-on execution for startups, SaaS companies, and consumer brands. Core Skills ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Marketing Automation (HubSpot, Zoho, Zapier) Paid Ads: Google Ads, Meta Ads, LinkedIn Ads SEO & Online Reputation Management (ORM) Lead Generation & Funnel Optimization Revenue Operations (RevOps) CRM Integrations & Customer Journey Automation Google Analytics 4 (GA4), Google Tag Manager (GTM) Looker Studio (Data Reporting & Dashboards) A/B Testing & Conversion Rate Optimization (CRO) WordPress & Shopify CMS Management Content Strategy & Email Marketing Clients / Professional Experience Freelance Digital Marketing Consultant​ Party Hunt – Events & Entertainment App | Feb 2023 – Present ●​ Designed and implemented end-to-end marketing funnels using GA4, GTM, and Meta Pixel. ●​ Built marketing automation workflows with HubSpot & Zapier for user onboarding and referral programs. ●​ Launched multi-channel campaigns (Google, Meta, Influencer Outreach) to increase app downloads & subscriptions. ●​ Enhanced in-app engagement through data-driven messaging and A/B testing. Freelance Digital Marketing Consultant​ Sohum – Wellness & Lifestyle Brand ●​ Developed & optimized WordPress website with SEO best practices. ●​ Provided Instagram content strategy consulting to boost engagement. ●​ Delivered content writing & copy editing for brand communication and blogs. Freelance Digital Marketing Consultant​ OYO – Hospitality & Travel Brand ●​ ●​ ●​ ●​ Executed SEO campaigns to grow organic traffic to key landing pages. Managed Online Reputation Management (ORM) across platforms. Coordinated influencer outreach campaigns to enhance brand visibility. Produced content writing for web and social media. Freelance Digital Marketing Consultant​ Kallada Academy – Training Institute ●​ ●​ ●​ ●​ Ran Google Ads & Instagram Ads campaigns targeting course enrollments. Developed & optimized WordPress-based landing pages for conversions. Set up email marketing automation workflows to nurture leads. Implemented marketing automation for student communications. Digital Marketing Specialist​ Digital Academy 360 – EdTech Training Institute ●​ ●​ ●​ ●​ Managed Google Ads campaigns to optimize CPA & student enrollments. Built Google Analytics dashboards for campaign attribution & funnel tracking. Handled social media & WhatsApp marketing campaigns. Designed and maintained WordPress landing pages for programs. ​ Education Masters of Business Administration 2019​ Marketing Major Certifications ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Google Ads Certification Google Analytics 4 Certification HubSpot Marketing Software Certification HubSpot Sales Hub Certification HubSpot Revenue Operations Certification HubSpot Content Hub Certification Wati for Marketing Automation Certification Zapier for Marketing Workflows Certification ●​ Zapier for Sales Workflows Certification Key Achievements ●​ App Installation Conversions Marvel Generated over <1,000,00 app installations in just 50 days, under a limited budget of >2,10,000 INR. Simultaneously, led successful product launches in two new Indian states for an event marketing-based product company. ●​ Transformative Sales Evolution Elevated sales conversion to <5X using impactful PPC campaign strategies and analytics insights. Achieved a significant product price increase of 8,000 – 47,000 INR per conversion over 2 years resulting in successful sales and reviews. ●​ Strategic Win in Digital Analytics & AI Secured a significant Digital Analytics and AI deal valued at <$20 million for a leading IT consulting company. The deals are respectively from Sasol (South Africa) (Utility and Energy Company) and Telenor Myanmar (Telecommunications Company). ●​ <20 plus Digital Marketing Success Stories Delivered Developed and launched over 20 dynamic WordPress CMS websites, encompassing ecommerce, functional, and static sites. Implemented robust data capture funnels and conversion tracking systems with go-to-market Digital Ads, contributing to the growth of clients' online businesses. ●​ Empowering Minds Globally As a Freelance Digital Marketing and SEO Trainer, mentored over 800 individuals from diverse backgrounds aspirants UG Students to Startup Founders). Conducted international training sessions over 5 years, fostering skills and knowledge globally. I confirm that the details shared above are accurate and complete.