Sophia Okorie

Sophia Okorie CONTACT  -  (-  www.linkedin.com/in/sophiaokorie-2b641b14a ABOUT ME Results-driven Digital Marketing Specialist & Media Buyer with 3+ years of experience developing and executing data-driven marketing strategies that drive brand awareness, lead generation, and revenue growth. Skilled in Google Ads, Meta Ads, and TikTok Ads, with proven ability to optimise campaigns and deliver results across various digital channels, including YouTube and Snapchat. Adept at campaign optimisation, conversion tracking, and performance analysis, with a track record of improving ROAS, lowering CPA, and enhancing customer engagement. Strong analytical and problem-solving skills, highly adaptable, and experienced in managing multiple client accounts in fast-paced environments. Passionate about combining business strategy with marketing innovation to deliver measurable results. WORK EXPERIENCE Glover Technologies Digital Advertising Specialist 5 Feb 2025 – 10 Jul 2025 • Drove 92% user acquisition growth (2,000 to 3,850 signups) through strategic paid social campaigns across Meta, TikTok, and Snapchat platforms • Achieved industry-leading performance metrics with $0.63 cost per acquisition and $3.00 cost per lead through advanced audience targeting and campaign optimisation • Collaborated with creative teams to develop compelling, platformspecific ad creatives and copy that increased engagement rates and drove higher conversion performance • Implemented conversion tracking infrastructure, including pixel setup across all advertising platforms for data-driven decision making • Executed continuous A/B testing programs on creatives, copy, and audiences to maximise ROI and scale high-performing campaign elements • Analysed performance data and market insights to identify growth opportunities, optimise budget allocation, and deliver actionable recommendations to leadership • Managed advertising budgets across multiple platforms while maintaining target ROAS and strategically scaling profitable campaigns based on performance metrics • Presented weekly performance reports to stakeholders with actionable insights, campaign optimisations, and strategic recommendations for continued growth Almost Magical Marketing Las Vegas, United States Advertising Specialist 23 Aug 2022 – 8 Jan 2025 • Achieved 400%+ ROAS across multiple Google Ads accounts while managing Facebook advertising campaigns, demonstrating exceptional performance optimisation and strategic budget allocation • Drove significant user engagement improvements of 40% through multi-channel campaigns across Facebook, Instagram, and Google, resulting in higher conversion rates • Increased ROI by 25% through data-driven budget reallocation, identifying and scaling top-performing campaigns while optimising underperforming ad spend • Generated measurable conversion growth through advanced targeting strategies, including lookalike audiences, retargeting campaigns, and strategic keyword optimisation • Improved campaign effectiveness through systematic A/B testing of ad creatives and copy, collaborating with creative teams to produce high-converting assets • Delivered consistent performance improvements by analysing key metrics (impressions, clicks, conversions) and providing stakeholders with actionable optimisation strategies The Sharp Body Atlanta, United States Chat Specialist 5 Jun 2022 – 16 Aug 2022 • Booked 20-30 qualified prospect calls daily through strategic outreach and messaging across Facebook and LinkedIn channels, generating consistent sales opportunities for the team • Managed high-volume lead engagement with multiple daily message replies across Facebook and LinkedIn, maintaining strong response rates and prospect interest • Increased community engagement and retention by welcoming new Facebook Group members and fostering active participation in group discussions • Optimised lead conversion rates through systematic CRM management, tracking potential leads and executing strategic follow-up sequences • Improved lead handoff efficiency by collaborating with team members on streamlined processes that enhanced conversion opportunities • Enhanced customer satisfaction scores by resolving complex inquiries through chat support and identifying trends that drove process improvements EDUCATION AND TRAINING Benin City, Nigeria B.Sc (Ed) Environmental Education University of Benin – Edo State, Nigeria Digital Marketing Certification Hubspot Academy Google Ads Search Certification Google Facebook Ad Campaign Ad Skills Google Ad Campaign Ad Skills LANGUAGE SKILLS MOTHER TONGUE(S): English PROJECTS Portfolio Link Portfolio: https://bit.ly/sophiaugportfolio SKILLS Sales & Business Development Customer Relationship Management (CRM) Digital Marketing & Advertising (Google Ads, Facebook Ads) Social Media Marketing & Audience Targeting Data Analysis & Campaign Optimization Product Demonstration & Merchandising Microsoft Office Suite | Google Analytics | Trello | ClickUp | Zapier Social Media communication customer service Time Management: Attention to Detail. Time management- Physical Stamina team collaboration