Smridhi Sharma

Smridhi Sharma E:-M: - Key Projects (IPs & Events): Aditya Birla Awards 2018 Content curation for one of its kind immersive experience for 2000+ audience on-ground The Economic Times Awards 2018 Overall planning & execution, Content Curation The Economic Times 40 Under 40 2018 Planning & execution, content curation, show run The Economic Times Startup Awards 2018 Planning & execution, content curation, show run Worli Festival 2017 Brand sponsorship & integration, Planning & Execution, Marketing, Artist Management Worli Festival 2016 Brand Sponsorship/integration, Planning & Execution, Marketing, Artist Management Urbana Music Festival 2016 Brand Sponsorship/integration, marketing, Artist tie-ups & management, Planning & Execution PERSONAL SUMMARY: An articulate, competent and confident professional, a self-starter who is well versed in developing, evaluating, and prioritizing tasks. Over the years I have continued to expand my skill set evolving from traditional media, experiential marketing to receiving certification in digital, content & influencer marketing. I believe in providing solutions through a creative yet pragmatic approach. It’s essential to innovate, and paramount to stay relevant, have context & connection with the targeted audience. CAREER HISTORY Digital Strategy & Influencer Marketing Consultant November 2020-Present Duties: • • • • • • • • • • We Konsult Pvt. Ltd Account Director - BD &CS, Marketing (Tourism Marketing & Hospitality) | February 2019- October 2020 Duties: • • Worli 10K Run Concept, Pre- festival Marketing Campaign • • Up & Close with Hariharan Concept, sponsorship, digital campaign strategy & influencer tieups Karthik’s Fling: Layers of Music Develop content ideas and curate content maintaining topical & stylistic niche Manage, create and publish original, high quality content with a balance of trending formats Integrate and maintain a cohesive social media strategy Run a competitive analysis via research on relevant industry experts, competitors, target audience and users Brainstorm new, creative approaches to influencer campaigns & collaborations Leading influencer campaign communication with brand(s) & closing deliverables beneficial for both parties Liaise with writers, editors and designers to ensure content is informative and appealing and meets the brand requirement Prepare weekly and monthly reports of insights & individual brand growth Campaign Analysis: Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement Keep abreast with new digital technologies, emerging trends, technologies • • • • Concept & digital campaign strategy • Brand establishment, brand positioning and reputation management in experiential the industry & target audience both offline & online Identifying & meeting with potential and existing clients to increase opportunities to increase market share In charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve both client & customer satisfaction Set specific marketing goals that align with the overall direction and marketing/sales goals. Track and measure marketing outcomes including marketing campaigns, response, leads, sales, events. Conduct in-depth research to identify consumer preferences to support campaign creations in developing well-informed and effective strategic marketing plans Developing influencer marketing strategies & leading it for on board clients Generate innovative ideas to promote our brand and our products/ representation clients Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans Conduct competitive research & develop quarterly PPP reports to identify our system’s & our client(s)’s strengths, weaknesses and work on improvement strategy Smridhi Sharma E:-M: - • AREAS OF EXPERTISE Spotting business opportunities Customer Focus Brand Solutions Brand Building Strategies Digital Strategy Brand Marketing Forward planning Project management • • Crafting plans/briefs for our creative team (such as email campaigns, digital marketing) Encouraging junior team members to learn and grow within their role Use customer feedback to ensure client satisfaction Fountainhead MKTG – Dentsu Aegis Network | Account Lead- BD & CS, Events & Activations January 2018- January 2019 Duties: • • • • • • Customer loyalty Driving performance • Formulating & implementing plans/processes • Identifying and networking to generate business from the existing/new accounts, achieving profitability Responsible for managing expectations and developing experiential solutions for clients Proactively following up with existing clients to get briefs for IPs & Events Understanding brands, their target audience & their need to connect with their TG. Accordingly providing innovative solutions & ideas for events/activation as per client’s requirement Brainstorming with team to define the scope of the project, review requirements, and approve timeframes Coordinate with all stakeholders involved in the event to ensure the delivery of creatives, artwork, set design and all other elements of the event as per client’s requirement Working on large format festivals/events/IPS from servicing the client, providing innovate ideas and solutions Lead & manage the whole process from the pitching/planning stage, right through to running the event and carrying out the post-event evaluation Proficient communicator PERSONAL SKILLS Rapport Global Events Pvt. Ltd Marketing & Client Servicing Consultant- IPs & Talent Management | April 2017- October 2017 Duties: Entrepreneurial spirit • Persuasive & articulate • Networking Aptitude • Relationship development Diversity sensitivity • Adaptability & flexibility • • • • • Lead creative development and create motivating stimulus; brainstorm new and innovative marketing strategies resulting in generation of quality leads Analyzing brand positioning in the market and crystalize targeted consumer’s insights & music industry trends Successfully conceptualizing, implementing, and overseeing innovative marketing strategies and campaigns—spanning print, TV, Radio, online, collateral, and direct mail channels—to drive market impact & expansion and development as well as brand positioning efforts. Developing innovative ways of marketing brand/artiste(s) with in the event/music industry. Fueling content development through 3rd party tie-ups & associations Leading promotional influencer marketing campaigns for in house artistes Developing brand integration idea/solutions for in house IPs Directing Content/Social Media/PR team making sure of successful implementation of conceived strategies/campaigns Establishing tie-ups with leading publishers and broadcasters for marketing & promotion of brand/ artiste(s) Monitor market trends, research markets, industry trends and competitors’ activities to identify opportunities and demand Smridhi Sharma E:-M: - PERSONAL DETAILS Smridhi Sharma Oaks Management Consultancy Pvt. Ltd Business Head- IP & Special Projects | Oct 2015 – March 2017 Duties: Bandra (W) • Mumbai- 400058 • • • M:- E:- Nationality: Indian • • REFERENCES – Available on request. • • • • Responsible for the overall management of all strategic and operational marketing and client servicing activities Responsible for new business development & brand building strategies Conceptualizing IPs according to market trends & brand requirement Leading 3rd party tie-ups & associations spanning print, TV, Radio, online, collateral, direct mail channels, and influencer marketing initiatives for in house brands/IPs amongst other platforms Creating customized brand marketing solutions for sponsors & brands associated with inhouse IPs alongside of developing relevant business proposals Planning and coordinating the implementation of business plans and the penetration of new markets Revenue generation through new account development and key account management Monitor market intelligence within the industry in terms of market development, new projects, competitive activity, new customers Monitoring & evaluating the performance of team by guiding them to move in proper direction Consistent follow-through and resourcefulness, in order to achieve organizational goals and objectives Prasang Events & Entertainment Pvt. Ltd Business Development Asst. Manager – Hotel Representation | Jan 2013 – June 2013 Business Development Manager – Hotel Representation | July 2013 – September 2015 Duties: • • • • • • • • • • Developing & acquiring new business leads, also within the existing customer base; developing proposals and closing deals Partnership Development with3rd parties & external organizations; ensuring a targeted, proactive and commercial approach Managing key accounts of 3 premier hotels for marketing and promotion of MICE & Wedding groups from India for destinations; Macau, Lebanon & Fujairah (UAE) Organizing familiarization tours; by curating guest lists, stay & travel itineraries, for each destination/property Leading influencer marketing initiatives within the event/experiential industry and media/PR houses for hotel representation clients Assist in designing and implementing marketing efforts as per marketing plan budget expenditures annually. Coordinating all marketing and communication aspects Assist in the creation of ads & other collaterals/creatives along with the creative team for local and regional publications and platforms Studying and analyzing the market and the competitors' strategies. Keeping accurate statistical information & records Assisting & coordinating with hotel sales team in developing proposals for event agencies & prospect clients Developing awareness about company's products and services, ensuring customer acquisition and retention Smridhi Sharma E:-M: - REFERENCES – Available on request. Dreamz Images Productions Pvt. Ltd. (now Summersault Productions) Associative Creative Director | Jan 2012- Dec 2012 Duties: Design Concepts: • Supporting the Creative Director with the development of concepts, strategies, and concept presentations • Working alongside the Creative Director & Creative Head to develop, design concepts, assisting in taking conceptual and stylistic decisions • Leading and participating in brainstorming sessions • Creating various character looks & conducting look tests. Coordinating with casting & talent department senior script writers amongst various other coordination duties Manage Projects: • Developing and transforming concepts into creative solutions, managing creative teams, and ensuring client objectives are achieved • Coordination & over-seeing each project concept creation to completion (including edits & post-production) • Maintain a cohesive look and feel of a project - by ensuring the visuals, messaging and/or interactive and motion designs are on point. • Creating teams, creating timelines, overseeing creative direction, ensuring all deadlines are met, ensuring approvals from creative team on the channel end • Solutions & troubleshooting any issues that may arise during the duration of the project. Supervising overall execution and providing on the spot creative solutions • Ensuring quality control for their projects by reviewing and editing their team’s final products before distribution of any materials occur • Ensuring resources are allocated according to project needs Conduct Research: • Recognizing best creative strategies for intended audience • Being aware of what competitors are doing in order to create, innovative and develop new concepts ACADEMIC QUALIFICATIONS Educational Multimedia Research Center | Devi Ahilya Vishwa Vidyalaya Bsc. (Electronic Media) |- CERTIFICATIONS & COURSES Google Analytics Academy • Google Analytics for Beginners Google Digital Unlocked • The Fundamentals of Digital Marketing Social Media & Content Creation • Maya Academy of Advanced Cinematics | Cambridge University Advanced Diploma in 3D animation and Visual Effects • The Content Lab by Jenna Kutcher • The Content Planning Workshop by Megan Martin • The Influencer Marketing Bootcamp by Christina Galbato