Being part of creative industries and creating solutions over the years has helped me understand brands, their target audience, objectives and hence meeting their requirements easier & on point.
Different fields of electronic media, design, creativity intrigued me since school days, so I decided to learn all forms of animation and then decided to pursue a degree in Electronic media where I enjoyed the process of learning & creating in different fields such as sound recording, television production, radio and more. Which further lead to taking up a role of an Associate Creative Director with a television production house in Mumbai, enjoyed creating shows for an Indian Chanel. Moved on to a role of marketing & handling sales for 3 premier hotels (based in Macao, Beirut, Dubai) for the region; PAN India specialising in experiential/event industry. Here started the long & lovely relationship with the experiential industry of events & tourism. In the following years I worked with agencies and various brands spanning through media, e-commerce, lifestyle. Creating, curating & executing IPs & large format, online/offline experiences from pre to post event marketing. In the last 3 years I have thoroughly enjoyed creating branding, marketing & sales solutions for various hospitality clients & entrepreneurs.
Passion, creativity & practicality are three things that drive me as a professional.