Siofra Neary

Siofra Neary-| LinkedIn Profile & Core Competencies Dynamic commercial leader with a proven track record of driving revenue growth, scaling sales teams, and optimizing go-to-market strategies in high-growth B2B and SaaS businesses. Expertise in delivering £1M+ ARR per year, coaching and developing first-time managers, and implementing data-driven commercial processes to enhance pipeline efficiency and conversion rates. Adept at balancing strategic leadership with hands-on execution, ensuring sales momentum and market expansion in lean, agile environments. Revenue Growth & Outbound Sales Strategy Sales Process & CRM Implementation Enterprise Sales & Strategic GTM Execution Market Expansion & Strategic Partnerships Commercial Team Leadership & Coaching Data-Driven Sales & Analytics Key Achievements ●​ Revenue Growth: Delivered £1M+ ARR annually, scaling Trustd to £3.6M ARR within 12 months and growing Sales Impact Academy from £0 to £10M ARR in 3 years. ●​ Enterprise Sales & Outbound Strategy: Secured £70K+ ACV enterprise contracts, developing high-performing outbound sales motions that increased deal velocity and pipeline efficiency. ●​ Commercial Team Development: Built and mentored sales teams at Trustd and SIA, coaching first-time managers and embedding a performance-driven sales culture. ●​ GTM & Market Expansion: Launched Trustd in the US market, securing a 3-year, $270K ARR contract, while leading commercial strategy in regulated sectors. ●​ Sales & CRM Optimization: Implemented HubSpot and Salesforce CRM strategies, refining sales processes to increase conversion rates by 7%. Relevant Experience: GTM & Commercial Director​ Trustd, March 2022 – February 2025 ●​ Spearheaded Go-to-Market Strategy: Recruited to lead Trustd’s go-to-market strategy, driving collaboration with Product and Delivery teams to launch an MVP and a scalable, commercially viable solution. ●​ UK Market Launch and Revenue Growth: Launched in November 2022, achieving £3.6M ARR with c.10,000 active profiles, and established partnerships with key financial services and logistics players, including Modulr, FLS, and SpeedyFreight. ●​ US Market Expansion: Led US market entry in 2024, securing a 3-year, $270K ARR contract with the first US client and developing foundational customer success processes for high retention. Achieved 6 new logos for launch during H1 2025. ●​ Digital Identity & Compliance Solutions: Led sales efforts for digital identity verification and compliance solutions, mitigating fraud risks such as double-brokering, unauthorized subcontracting, and cargo theft within the supply chain. ●​ Scalability and Growth: Established a data-driven sales framework, achieving a 100% retention rate and 113% NRR, with ARR growth driven by existing network leverage and a viral adoption model. ●​ Brand Identity & Marketing Execution: Created brand identity and executed a multi-channel marketing strategy, including thought leadership, podcasts, events, and outreach to drive awareness and top-of-funnel. ●​ Product Innovation: Launched an integrated chain of custody solution, piloting with Cx, Cargo2Go, and GXO, positioning Trustd as a leader in transactional identity solutions. Trustd is a leading digital identity and compliance platform transforming security and trust in the transport and logistics industry. Trusted by financial services and logistics leaders such as Modulr, Trustd delivers a proven solution for identity verification and compliance in high-risk, regulated environments. By enabling seamless KYC and identity verification, Trustd mitigates fraud risks, accelerates transactions, and ensures seamless regulatory compliance. Siofra Neary-| LinkedIn Sales Director​ SIA, December 2019 – June 2022 ●​ GTM Execution & Strategic Positioning: Built and executed GTM strategies targeting a $100B TAM, growing ARR from £0 to £10M within 3 years, securing over 200 high-profile logos, including Aircall and HubSpot, with 127% NRR. Implemented Salesforce and a scalable tech stack, reducing sales cycles and ramp-up time, increasing conversion rates by 7%. ●​ High-Performance Sales Culture: Established a culture of accountability and continuous improvement, consistently exceeding team targets (FY20: +5%, FY21: +18%, FY22: +7%) across 7 AEs, and 9 SDRs. ●​ Investor Engagement for Series A Funding: Supported a $20M funding round by presenting key growth metrics, pipeline health, and revenue projections to investors. ●​ Sales Enablement & Community Building: Developed an enablement program, founding “SDR Anonymous” to support peer mentorship, cutting onboarding time by 12% and improving team productivity. New Market Entry (UK) & Head of Customer Success​ Openpay, February 2019 – December 2019 ●​ Led the UK market entry for Openpay’s BNPL (Buy Now, Pay Later) solution, building strong partnerships and driving customer acquisition in a competitive landscape. ●​ Developed customer success frameworks and retention strategies that resulted in a strong customer base for continued expansion. Head of Customer Success​ CACI Ltd, January 2016 – December 2018 ●​ Built and managed customer success processes, ensuring high satisfaction levels and strong renewal rates for major clients across multiple verticals. ●​ Collaborated with sales teams to optimize account strategies and identify upsell opportunities. Education: University College Dublin, December 2018​ Master of Science in Business Management & Finance​ Royal College of Surgeons in Ireland, June 2013​ Bachelor of Science in Physiotherapy Press Mentions ●​ UK Tech News: “A game-changing new verification app will transform compliance in transport and logistics.” ●​ Transport Times: “Has Digitalisation distorted the concept of trust in transport & logistics?” Conference Presentations ●​ ●​ ●​ ●​ ●​ May 2023, MultiModal – “Digital Identity as the New Frontier in KYC and KYB” July 2023, Expedite Expo – “Fighting Fraud with Trust” January 2024, BGSA Shark Tank – “Who’s Carrying Your Freight – The Future of Fraud Prevention” February 2024, Manifest Fraud Panel June 2024, Transport Exchange Group, Annual Members Forum – “How Digital Identity and Verifiable Credentials Can Grow Your Business in an Integrated Marketplace” Leadership Philosophy Siofra Neary-| LinkedIn I believe in empowering teams to reach their full potential by providing clear direction, fostering collaboration, and building a culture of accountability. Great leaders focus on elevating their teams and ensuring alignment between sales, product, and marketing to drive sustainable growth.