Simone Pinto

Simone Pinto London UK,-- Simone bridges the disconnect between business strategies and technology teams. With a track record in solving complex challenges resulting from misalignment which often derails loyalty strategies, delays timeto-market, forces scope compromises, and ultimately leads to products that fail to engage customers impacting long-term customer loyalty and strategic growth. With a foundation in Electrical and Electronic Engineering, Simone approaches product development with a systems-based mindset, leveraging deep analytical expertise and an ability to navigate complex digital ecosystems. Early in her career, Simone worked as Head of Product to develop solutions that aligned diverse stakeholder needs across media agencies, media owners, and AdTech providers. Over the past decade, as an independent consultant, she has expanded her expertise, to deliver meaningful digital experiences across broader industries including e-Commerce, Insurance, Automotive, and Food & Beverage. Simone champions a holistic product lifecycle approach, from ideation and strategic planning to implementation and growth a servant-leader she has been a trusted partner for businesses navigating digital acceleration. Core Competencies • Product Discovery & Strategic Alignment • Customer-Centric Design • Product Shaping & Road mapping aligned to Technical Resourcing • Process Optimization & Gap Analysis • MVP Definition & Go-to-Market Strategies • Loyalty Strategies across Acquisition, Retention and Growth EXPERIENCE Director / Digital Product Consultant Product 101 Ltd, London, UK Feb 2015 – Present Product 101 provides specialized discovery and shaping expertise, delivered directly to end clients or through strategic partnerships with interim resource providers. We are typically engaged in the pre-launch stages of a product, focusing on aligning stakeholder goals with clear, actionable requirements. These critical activities ensure that product development is guided by a well-defined vision, mitigates risks, and prioritizes high-value features, laying a strong foundation for successful market entry. Key Achievements: Product Discovery & Shaping for Blockchain Data Platform POC: Engaged directly by this HealthTech startup to fill the BA/PO resource gap and provide essential requirements engineering expertise and backlog creation services, to ensure market alignment in the development of the POC. This laid the foundation for a smooth handover to the company’s first product hire. MVP Delivery of Mobile Contact App: Partnered through a network to define actionable requirements for MVP launch. Working closely with interim experts, we adopted a lean, agile, fail-fast approach, delivering the MVP swiftly while ensuring flexibility for testing and learning. Our backlog creation and roadmap development helped the client achieve their digital goals and launch successfully. MVP Delivery of Mobile Banking App: Engaged via a boutique technology consultancy, to work with the end client in Jersey to define customer journeys, and translate them into user stories for the development team in Brazil, ensuring the successful MVP launch. New Digital Membership Launch: Led the discovery and shaping of The Sun's Members Enclosure MVP Membership. By aligning senior stakeholder goals with clear requirements, a new customer revenue stream was opened. Initial metrics indicate strong potential for future growth, validating the product's strategic success. Loyalty App Improvement Programme: Directed a UX/UI team to redesign the app experience based on a focused 10-week customer research initiative. Implemented a customer-led discovery process with a ‘Listening Strategy’ to build a long-term idea funnel aimed at increasing app awareness, engagement, usage, and loyalty. Oversaw the App launch across five EMEA countries, including the UAE. The launch resulted in 100,000 new UK members in the first month, a 25% increase in daily transactions, and a 2% growth in reward-related sales. Launch of an online Finance Calculator: Led requirements engineering for the global MVP launch of Automotive Online Financing Journey. The successful initial launch in Australia contributed to a 40% yearon-year increase in presales traffic, the most engaged website feature of 2020, and significant contributions to the Clients KPIs. Aggressive POC to MVP Mobile App Launch: Provided requirements engineering expertise to transition a proof-of-concept into an MVP launch within three months. Strategic backlog creation and planning overcame complex technical challenges, enabling the client to expand into the global property claims market, now supporting 140 clients, 14,000 users, and 380,000 cases annually. Product Agile Maturity Improvement: A client struggled to align their onshore agile product and UX teams with their offshore waterfall development team. Product 101 was engaged to analyze and optimize their product process. By introducing agile principles, improving documentation, and streamlining collaboration, we enabled the client to create a more aligned, agile product delivery process that accelerated feedback loops and efficient product delivery. Full history: DigyCorp, Reading UK Lyca Mobile, London, UK News UK, London, UK RSK, UK Publicis Sapient, London, UK Lloyds International, Jersey, UK Contis, London, UK FitFile Grp, London, UK Starbucks EMEA, London, UK Publicis Sapient, London, UK Groupon, London, UK Nissan Motors, London, UK YOOX Net-A-Porter, London, UK Solera Holding Inc, London, UK Virgin Media, London, UK Global Radio Sky Media Equals GroupM EMEA Mediaocean Oct2025-Mar2025 Sept2024-Nov2025 Mar 2023 – Jun 2024 Apr 2023 – May 2023 Oct 2022 – Feb 2023 Nov 2022 – Jan 2023 May 2021 – Jul 2021 Jan 2021 – Feb 2021 Sep 2020 – Oct 2022 Dec 2019 – Apr 2020 Sep 2019 – Dec 2019 Jul 2018 – Sep 2019 Mar 2018 – Jul 2018 Feb 2017 – Mar 2018 Feb 2015 – Dec 2016 Jul2014 – Nov2014 Sep2013 – Jul2014 Mar2012 – Jul2013 Jan2011 – Mar2012 Apr1998 – Jan2011 Digital Twin Platform (Contract) Mobile Marketing Manager – Mobile App (Contract) Membership Lead – Membership (Contract) Discovery & Shaping Services (Fixed Scope) CX Manager – Email Campaigns (Contract) Discovery & Shaping Services (Fixed Scope) Discovery & Shaping Services (Fixed Scope) Discovery & Shaping Services (Fixed Scope) CX Manager – Digital CX & Loyalty (FTC) Product Owner – Mobile App (Contract) Product Manager – eCommerce (Contract) Product Manager – Online Finance (Contract) Hybrid Delivery/Product Owner – Android (Contract) Product Lead – iOS (Contract) Digital Business Analyst – eCommerce (Contract) Product Manager - Broadcast Audio Personalisation Product Manager - Digital Rights Management (Startup) Head of Product - Press Automated Trading EMEA Product Lead - Interactive Digital Planning Head of Product - Media & Advertising ERP Education Bachelor of Engineering in Electrical & Electronic Engineering London South Bank University, London, UK | Sep 1993 – May 1997 Diploma in Digital Marketing Chartered Institute of Marketing, London, UK | Sep 2004 – May 2006 Certifications • Certified Scrum Product Owner (CSPO & Scrum Master (CSM) • ISEB Business Analysis & Organizational Context • ISEB Foundational Testing Technical Skills • Project Management: Jira, Trello, Asana, Slack • • • • Collaboration: Confluence, Miro, Aha, Productboard Data Analytics: Google Analytics, Mixpanel, Amplitude, Pendo UX/UI: Adobe XD, Figma, Sketch, InVision Development: SQL, Postman, Excel Languages • English: Native | Portuguese: Native | French: Intermediate