I bridge the disconnect between business strategies and technology teams. With a track record in solving complex challenges resulting from misalignment which often derails loyalty strategies, delays time-to-market, forces scope compromises, and ultimately leads to products that fail to engage customers impacting long-term customer loyalty and strategic growth.
With a foundation in Electrical and Electronic Engineering, I approach product development with a systems-based mindset, leveraging deep analytical expertise and an ability to navigatecomplex digital ecosystems. Over the past decade, as an independent consultant, I have launched digital experiences across industries including e-Commerce, Insurance, Automotive, and Food & Beverage.
I champion a holistic product lifecycle approach, from ideation and strategic planning to implementation and growth. A servant-leader I have been a trusted partner for businesses navigating digital acceleration.