SIMON PETER SATUR
Cold Email Campaign Manager
Cold Email and Deliverability Specialist - 5+ years handling cold email infrastructure, domain authentication, and outbound
campaign operations hands-on
PROFESSIONAL SUMMARY
Cold email campaign manager with 5+ years at SalesHawk handling outbound email operations from end to end -- not
overseeing someone else's setup, but actually doing it. That includes configuring DNS records (SPF, DKIM, DMARC)
for every sending domain, setting up warmup, running campaigns in Instantly, and monitoring deliverability daily using
MailMountains and MailReef. Also responsible for building prospect lists from scratch using Apollo and LinkedIn Sales
Navigator -- finding the right contacts, filtering to the right target profiles, and keeping the data clean so campaigns were
reaching the right people. When something broke or metrics dropped, the troubleshooting and fixing fell to me as well.
PROFESSIONAL HISTORY
SalesHawk | September 2020 - Present
Operations Manager / Specialist 2021 - Present
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Ran cold email campaigns end to end in Instantly: setting up sequences, loading contacts, managing sending
schedules, adjusting throttling, and monitoring performance daily across multiple simultaneous campaigns
Configured DNS records (SPF, DKIM, DMARC) for every sending domain via GoDaddy, making sure
authentication was correct and inbox placement was solid across Gmail, Outlook, and other major providers
Set up and managed domain and inbox warmup from scratch, gradually scaling sending volume while watching
reputation signals and inbox placement rates to avoid deliverability issues
Checked deliverability metrics every day using MailMountains and MailReef -- open rates, bounce rates, spam
complaint rates -- and made adjustments whenever numbers moved in the wrong direction
Handled inbox rotation across multiple domains and email accounts, spreading the sending load to protect sender
scores and keep deliverability consistent
Built prospect lists from scratch using Apollo and LinkedIn Sales Navigator: finding contacts that matched the
target profile, filtering by industry and job title, and keeping the lists clean by removing bad data and bounced
addresses regularly
Troubleshot inbox placement issues when they came up -- diagnosing DNS errors, checking for blacklist entries,
reviewing sending patterns, and fixing the root cause rather than just the symptom
Documented everything in SOPs covering domain setup, warmup steps, campaign configurations, and
deliverability monitoring, so the process was repeatable and nothing relied on memory
Over time, expanded into Python scripting, REST API integrations, and AI-assisted tooling (Claude, ChatGPT) to
automate campaign data handling, domain monitoring, and reporting tasks, reducing manual work across the ops
stack
Operations Assistant September 2020 - 2021
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Assisted with cold email campaign setup in Instantly, including sequence drafting, domain warmup, and basic
deliverability checks
Supported lead sourcing and contact list building using Apollo and LinkedIn Sales Navigator
Maintained Google Sheets trackers and Airtable records, keeping data clean and up to date
Brokerage Assistant
Reps and Co. | February 2020 - March 2020
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Collected and migrated contact and lead data across multiple platforms, ensuring accuracy and completeness
Assisted team leads with urgent operational tasks and cross-team coordination
TECHNICAL SKILLS
Cold Email and Campaign Management:
Instantly · Cold Email Campaigns · Multi-Touch Sequences · Sending Schedule Management · Inbox
Rotation · Campaign Optimization
Deliverability and Infrastructure:
SPF · DKIM · DMARC · DNS Configuration · Domain Warmup · IP Warmup · MailMountains ·
MailReef · GoDaddy · Bounce Rate Monitoring · Spam Complaint Monitoring
Prospect List Building:
Apollo.io · LinkedIn Sales Navigator · Contact Research · Data Cleaning · ICP Filtering · Airtable ·
Google Sheets
Operations:
SOP Development · Campaign Documentation · Process Documentation · Google Suite · Slack
Soft Skills:
Attention to Detail · Adaptability · Problem-Solving · Independent Execution · Systems Thinking · Tech
Savvy
