Shveta Bakshi

SHVETA BAKSHI Curriculum Vitae With over 20 years of global marketing experience, I have driven accelerated business growth through strategic vision, operational excellence and cross-functional collaboration across multiple organizations. My most recent stint as Director of Marketing at Axtria India Pvt. Ltd. spanned last 9 years. Below is a succinct summary of my achievements: • • • • • • • • • • • • • Played an instrumental role in scaling business revenue by implementing full-funnel strategies, including Account-Based Marketing (ABM). Built a high-performing team, growing from 10 to over 30 members. I established teams for content, PR, creative, digital, and portfolio marketing. Led the marketing of enterprise product and services in collaboration with product and service marketing teams. Instrumental in setting up marketing operations and campaigns execution systems, processes and reporting. Set-up an ecosystem of digital and offline marketing generating pipeline. Spearheaded Mar-Tech integrations incl. HubSpot, Salesforce, Semrush, Sprout, ON24 etc. Defined and reported MQL/SAL/ SQL conversions with dashboard to analyse pipeline velocity Led a website revamp optimizing UX/UI, SEO, and performance Grew Axtria’s LinkedIn community to 300,000+ followers Transformed email marketing into a nurturing channel Built LinkedIn performance marketing channel with above-industry benchmarks Drove Axtria’s own event “IGNITE” over the years Managed marketing budget of $1.5M–$2M In addition to my professional achievements, I have been pursuing continuous learning and earned multiple certifications to keep me relevant to my profile of work. Some certifications include Product Management from ISB Hyderabad; Mastering Demand & ABM from Forrester; Women Leadership from MDI Gurgaon. With my experience and accomplishments, can play a pivotal role to elevate brand and business. Shveta Bakshi SHVETA BAKSHI MARKETING TRANSFORMATION LEADER PROFILE WORK EXPERIENCE Shveta is a passionate marketing leader. Proactive and diligent executioner with experience in both B2C and B2B marketing strategy and operations. She leads from the front and has experience of building teams from scratch. Axtria India Pvt. Ltd. Apr 2016 – March 2025 Director Marketing • Provided strategic leadership and cross-functional collaboration to drive business growth from $50M to $300M. • Led marketing strategy and ensured operational excellence across global initiatives. • Owned full-funnel marketing across a broad spectrum—brand, campaigns, PR, content, performance, digital, martech, org comms, and analyst relations. • Defined and implemented Account-Based Marketing (ABM) strategies in partnership with sales on high-priority accounts. • Launched crowdsourced content & thought leadership initiatives across the org • Established & grew Axtria’s social media presence on LinkedIn, Twitter, Facebook. • Built the infrastructure—processes, channels, tech stack, and reporting systems—to deliver a consistent pipeline of $40–$50M. • Led a complete website revamp, including new positioning, messaging, UX/UI, SEO, and performance optimization. • Developed and launched the company’s first lead management system, fully integrated with HubSpot and Salesforce. • Spearheaded MarTech integration and empowered the team to maximize tools such as HubSpot, Sprout Social, Semrush, ON24, ZoomInfo, and BI platforms. • Scaled the marketing team from ~10 to 50+ members, and established a marketing analytics practice with centralized performance reporting. Career Progression: Associate Director (Apr’16 - Apr’20); Director (Apr’20 - Mar’25) With 20+ years of experience and proven competency in marketing at a global level, Shveta is recognized as a driver, with ability to work in dynamic environments, quick to understand business and lead teams to create data driven marketing impact. EDUCATION Mastering Demand and ABM 2024, Forrester Product Management 2022, ISB Hyderabad Developing Women Leadership 2019, MDI Gurugram Marketing Communication Mgmt. 2005, National Inst. of Advt., Delhi B.Sc. Physics Honors 2003, St. Stephen’s, Delhi University WORTHY MENTIONS Nominated Manager of the Year 2021 and 2022 at Axtria Marketer of the year 2010, 2011, 2012 & 2013 at Lumenis Marketing Star Performer 2007 and 2009 at Baxter Marketing Fitness Program 2010 Global marketing training program by Baxter for future leaders ResMed India Pvt. Ltd. Jun 2015 – Apr 2016 Brand Manager • Product owner of the Sleep division. Led market analysis, strategy planning and implementation for the sleep portfolio in India market. • Drove patient research, led PR campaigns, revamped marketing communications and launched new products. Lumenis India Pvt. Ltd. Oct 2010 – Aug 2014 Marketing Manager • Built and drove marketing strategy design and implementation across Urology, ENT and GI in the medical devices business. • Conceptualized & drove marketing initiatives to trigger growth and increase market share, including launch of new devices • Led participation in 15+ national and regional conferences. Initiated marketing activities like email campaigns, doctor testimonials, technique videos, webcasts, & KOL management. Led analytics program to drive marketing decisions. Career Progression: Asst Mktg Mgr. (Oct’10 - Sep’12); Mktg Mgr. (Sep’12 – Aug’14) Baxter India Pvt. Ltd. Oct 2006 – Oct 2010 Product Manager • Designed & implemented business strategies for STP of Hemophilia business, incl. optimal combination of marketing tools & product mix • Designed & executed market research studies, marketing plan, price sensitivity analyses, and global approvals, across product lifecycle. Coordinated marketing activities with sales team to meet revenue & market share targets. Career Progression: Mktg Executive (Oct’06 - Oct’07); Asst. Product Mgr. (Oct’07 – Apr’10); Product Mgr. (Apr’10-Oct’10) SRL Ranbaxy, Retail Division Sep 2005 – Oct 2006 Marketing Executive IN Communications Advertising Pvt. Ltd Mar 2005 – Sep 2005 Account Executive