Shveta Bakshi

I have build growth engines for organizations by blending strategic vision with hands-on execution. With 20+ years of global marketing leadership across pharmaceuticals, medtech, diagnostics, and SaaS, I’ve scaled revenue from $50M to $300M+, led end-to-end product launches, and driven market expansion from traditional to digital-first, data-driven marketing.

Throughout my career, I’ve spearheaded landmark initiatives—including the full-scale India launch of FVIII (from pricing strategy to government advocacy and patient engagement), advisory board and community building, integrated campaigns, and demand engines generating $40–50M+ in pipeline annually. Alongside, I have been part of transformation projects including email marketing focussed on nurturing, setting up ABM programs, moving from MQL’s to customer journey understanding.

I’m passionate about developing high-performing teams and deploying integrated marketing technology ecosystems (HubSpot, Salesforce, ON24, Semrush, Sprout). Managing multimillion-dollar budgets, I have guided cross-functional groups in digital, content, PR, creative, performance marketing & more to deliver measurable business results.

Always learning, I’ve earned certifications in Product Management (ISB Hyderabad), Demand & Account-Based Marketing (Forrester), and Women in Leadership (MDI Gurgaon). Sharing practical insights as a panelist and guest speaker at IIT, MDI Gurgaon, Goa Institute of Management, and Google allows me to champion data-driven strategies, marketing automation, and women’s leadership.

Currently deepening my expertise in generative AI and agentic platforms, I bring forward-thinking perspectives to business transformation.