Shuvajeet Sen

SHUVAJEET SEN PROGRAMMATIC AD OPERATIONS SPECIALIST 🧠 10+ years of Programmatic Advertising & Media Buying experience across global brands #PROGRAMMATIC, #DSP, #DISPLAYADS, #DIGITALADVERTISING, #MEDIABUYING, #SSP Professional Summary Seasoned Programmatic Specialist with over a decade of experience delivering results for leading global brands and agencies across the EMEA, MENA and APAC regions. Currently leading programmatic operations for Asia at Eskimi DSP, managing high-impact campaigns for brands like The Coca-Cola Company, Red Bull Mobile, Audi, Renault, McDonald’s, Balady and Unilever, in collaboration with major agency groups including Mindshare, Mediacom, Publicis, IPG and Interesting Times. Managed average quarterly revenue of $500K to $750K, with a team of five overseeing total quarterly revenue of approximately $2M. Besides Eskimi, I am proficient in managing cross-channel campaigns through toptier DSPs like DV360, Sizmek, TTD and Xandr with advanced expertise in PMP curation, campaign optimization, and audience segmentation. Known for blending data-driven strategy with operational excellence to exceed KPIs and scale campaign performance. Skills & Tools • Programmatic Campaign Strategy & Execution (Display, Video, In-game, Native Push/Pop, CTV) and supporting upselling opportunities and client consultations. • Extensive experience running mobile-first programmatic campaigns, including app promotions and mobile web inventory. • DSP Platforms: Eskimi, TTD, Sizmek, Xandr, DV360 • Curation Platforms: Custom targeting and inventory packaging on Equativ, Pubmatic, Magnite, OpenX, Xandr, LoopMe, OneTag, Index • Adult traffic via TrafficStar and TrafficJunky. In-game traffic via Anzu, Adinmo, Gadsme etc. Push-Pop traffic via Adcash, ClickAdu, AdsTerra etc • Optimization: CTR, CPM, Viewability, Reach, Session, Engagement • Tracking: GA4, PowerBi, Looker Studio, IAS, DoubleVerify, MOAT • Client & Stakeholder Collaboration across APAC, MENA & EMEA • Cross-functional Team Leadership, Training & Development, Built and led a team of 5 specialists, delivering consistent campaign success and revenue growth across Asia, GCC, and West Africa. Experience Regional Team Lead, Asia, Programmatic Ad Operations Eskimi (10/2024 – Current) • Leading programmatic ad operations across multiple regions, optimizing campaigns to exceed performance benchmarks. • Collaborating with regional clients and stakeholders, delivering actionable insights to drive campaign success. • Mentoring junior specialists, fostering skill development, and enhancing team efficiency through knowledge sharing Assistant Manager, Programmatic Ad Operations Eskimi (06/2022 – 09/2024) • Working as a Senior Programmatic Ads Specialist in multiple markets. • Planning, Executing and implementing media buying decisions • Optimisation and KPI achievement of T1 accounts • Working as bridge between Tech-Product and Client. Ad Operation Specialist , Programmatic Ad Operations Eskimi (01/2019 - 06/2022) • Setting up, monitoring, and optimizing programmatic campaigns (DSPs). • Analyzing campaign performance data to identify trends, areas for improvement, and optimization opportunities. Regularly adjusts bidding, targeting, and creative elements to enhance campaign effectiveness and achieve client KPIs. • Developing audience segments, vertical-specific whitelist based on data insights and client objectives. Ensures that campaigns reach the right audience by leveraging data-driven strategies. Team Leader (AdOps) SEBPO (07/2018 - 11/2019) • Led ad operations and campaign management, ensuring flawless execution and performance alignment with client goals. • Mentored and developed team members through training sessions and best practice guidance to enhance their skills. • Managed client relationships, providing strategic insights and ensuring high satisfaction through effective communication. Senior Executive (AdOps) SEBPO (01/2017 - 06/2018) • Managed end-to-end digital ad campaigns across various platforms, optimizing for performance and client KPIs. • Acted as a point of contact for clients, coordinating campaign requirements and ensuring smooth communication. • Supported the team by generating reports, maintaining campaign quality, and assisting with daily ad operations tasks. Executive (AdOps) SEBPO (05/2014 - 12/2016) • Executed ad trafficking tasks, including campaign setup, monitoring, and optimization to ensure seamless delivery. • Assisted in maintaining campaign quality by troubleshooting issues and making necessary adjustments for optimal performance. • Collaborated with senior team members to support daily operations and gain insights into best practices in ad management. Certification Education • Advanced Certification for Management Professionals (ACMP) 4.0, Management Development Program (MDP), Institute of Business Administration (IBA) • Dig Into Programmatic • Advanced Google Analytics • Fundamentals of Digital Marketing • Google Ads Fundamentals All certifications can be accessed from here. Master of Business Administration University of Dhaka, 2017 Bachelor of Social Science (BSS) Khulna University, 2013