Shuvajeet Sen

Digital Advertising Specialist with over a decade of experience in programmatic AdOps, performance marketing, and campaign optimization. My expertise lies in managing end-to-end paid media campaigns across Google Ads, Meta Ads Manager, Eskimi DSP, Sizmek, and multiple curation platforms such as Equativ, PubMatic, Magnite, and Xandr.

I have successfully led regional programmatic operations for diverse markets across Asia, helping brands achieve their KPIs through data-driven optimization, audience segmentation, and smart bidding strategies. My role involves campaign setup, performance tracking, A/B testing, and developing insightful reports using tools like Google Analytics, Data Studio, and Excel automation.

Beyond execution, I focus on strategic thinking — aligning advertising goals with business objectives, identifying growth opportunities, and enhancing efficiency through workflow improvements. I’ve also trained and mentored teams, helping them build technical competence and analytical thinking to deliver consistent performance.

My passion lies in using data to tell meaningful stories — understanding what drives user engagement and translating those insights into high-performing ad strategies. I’m highly comfortable with numbers, creative testing, and collaborating with content and brand teams to create ads that convert.

Whether it’s optimizing CPMs, boosting CTRs, or increasing conversion rates, I bring a balance of analytical precision and creative judgment. I thrive in fast-paced, remote environments and am always up-to-date with the latest trends in ad tech, tracking, and privacy compliance.

If you’re looking for someone who can scale campaigns, optimize results, and communicate clearly, I’d love to bring my expertise to your team.