Shruti Chourasia

SHRUTI CHOURASIA PROFESSIONAL SUMMARY Results-driven Digital Marketing & Content Coordinator with hands-on experience in social media strategy, content creation, email marketing, SEO, and campaign management. Adept at developing brand-aligned digital content across Instagram, Facebook, TikTok, and YouTube, and managing WordPress websites with a focus on SEO best practices. Combines creative storytelling with strategic marketing planning to grow audience engagement and brand visibility. Backed by 6+ years of experience in accounts payable and financial operations across global organizations, bringing strong analytical thinking, process improvement, and cross-functional collaboration. CORE COMPETENCIES Digital Marketing: Social Media Marketing, Content Strategy, Email Marketing, SEO/SEM, Campaign Management, Brand Management, Audience Segmentation, Market Research Content Creation: Short-form Video (TikTok/Reels), Graphic Design, Copywriting, Content Calendars, Storytelling, Marketing Collateral Analytics & Tools: Google Analytics 4 (GA4), Canva, CapCut, WordPress, Notion, Beehiiv, AI-assisted content tools Business Skills: Project Management, Cross-functional Collaboration, Competitor Analysis, Customer Relationship Management (CRM), Budget Coordination Technical: Microsoft Office Suite (Excel, PowerPoint), Google Workspace, SAP-HANA, ERP Systems Soft Skills: Creative Thinking, Analytical Mindset, Adaptability, Attention to Detail, Strong Communication, Time Management PROFESSIONAL EXPERIENCE Marketing Intern | Digiwell | Jan 2026 – Present • Conceptualized and produced brand-aligned digital content including short-form videos, Instagram/TikTok posts, carousels, and promotional graphics, supporting measurable growth in social media engagement. • Leveraged AI-powered marketing tools to draft, optimize, and personalize copy for social media posts, email newsletters, landing pages, and promotional campaigns, improving content efficiency. • Contributed to the development and execution of integrated marketing strategies aligned with brand messaging, audience positioning, and business growth goals. • Managed content calendars and supported campaign coordination, asset management, and marketing operations to ensure on-time delivery of marketing initiatives. • Conducted competitor analysis and audience research to inform content decisions and identify market positioning opportunities. Accounts Payable Senior Specialist | ZS Associates | Feb 2024 – Nov 2024 • Led end-to-end accounts payable operations, maintaining high performance, quality, and service excellence standards across the department. • Managed daily liquidity and cash flow monitoring, executing critical transactions to optimize payment cycles and financial planning accuracy. • Initiated and delivered finance process automation initiatives, achieving higher accuracy and reducing error frequency across financial transactions. • Created and maintained financial dashboards to track key performance metrics and analyze payment trends, enabling data-driven decision-making. • Cultivated strong vendor relationships through transparent communication and prompt resolution of payment discrepancies. Accounts Payable Specialist | _VOIS (Vodafone Shared Services) | Jul 2018 – Feb 2024 • Managed global payments operations including SWIFT, SEPA, ACH, supply chain finance, and intercompany transfers using SAP ERP systems. • Led process improvement initiatives that streamlined payment workflows, identified operational bottlenecks, and improved organizational performance. • Collaborated with stakeholders and cross-functional departments to resolve discrepancies and deliver exceptional client and vendor service. • Implemented an automated invoice processing system that reduced errors and accelerated payment cycles, improving operational efficiency. EDUCATION Post-Graduate Certificate in Marketing Management | May 2025 – Apr 2026 George Brown College, Toronto, ON Bachelor of Commerce – Accounting & Finance | May 2015 – May 2018 Jain University, India CERTIFICATIONS & PROFESSIONAL DEVELOPMENT • • • Google Analytics 4 (GA4) – Google Email Marketing Certification – HubSpot Academy AI-Assisted Marketing Tools – Practical application through internship and coursework