Shpat Dushi

SHPAT DUSHI-- EXPERIENCE Burger King Kosovo (Food and Beverage) Pristina, Kosovo Marketing and Sales Manager March 2020 – Current ● Ran the marketing and sales department (increasing the headcount from 2 to 7 in one year), leading the team to exceed quota by 54%. ● Managed a €600,000 annual budget, distributing it in various growth sections focusing on sales, marketing (brand, media buying, digital channels), human resource, CSR, and CRM. ● Identified new markets, leading to Burger King master franchise opening 8 new restaurants in Kosovo, Albania and Montenegro. Oversaw the process from planning to launch for every restaurant. ● Managed digital marketing campaigns focusing on SEO, email marketing, social media and display advertising. These actions contributed directly to 22% of total sales. ● Led the digital transformation process that included creating a new website and APP, becoming one of the most downloaded apps in Kosovo with 84,000 in three months. ● Drafted product pricing considering- COGS, competitor pricing, market demand, and target customer purchasing power together with finance and the supply chain team. Tactica (SEO and social media specialized company) Pristina, Kosovo Account Executive July 2017 – February 2020 ● Started as a Sales Development Representative. After exceeding my sales quota every quarter by an average of 185%, got promoted to an Account Executive within a year of working as SDR. ● Generated Sales Qualified Leads (SQL) through outbound/inbound emails, PPC campaigns, and funneling, resulting in an increase of 143% in pipeline generation. ● As Account Executive, increased the success of sales conversion by 50%, by developing and nurturing key relationships with prospects through targeted messaging and effective communication. ● Designed messaging by doing research of the market and competitors, which led to my sequences having the highest open and reply rate based on different personas and verticals. ● Utilized A/B testing to develop an effective template for both outbound emails and PPC campaigns that maximized the open and click-through rates. Moneta | MoneyGram (International Money Transfer Company) Prishtina, Kosovo Marketing Manager September 2015 - June 2017 ● Exceeded the ambitious yearly quota set by the board of directors by 23%, by using different A/B testing strategies for marketing and sales, which led to being promoted to a marketing manager within a year and half. ● Identified strategic priorities in international markets; created go-to-market plans leading the company to become the first consumer-to-consumer choice in the country- with 53% market share. ● Created marketing strategies decreasing the customer acquisition cost by 30% using SEO, digital marketing, and cold calling. ● Created a flagship store strategy and reduced the agents (middleman) costs by 40%. That led to opening three flagship stores in the main regions of the country. Municipality of Prishtina (Mayor's Office) Pristina, Kosovo Project Coordinator June 2015 – August 2015 ● Planned and Coordinated 20 activities (cultural, economic, tech) during the month of June and July in the capital city. ● Delegated tasks to 4 teams of 40 people resulting in successful execution of the projects within the budget and on time. ● Consulted and reported to the Mayor of Pristina team to keep the projects going according to schedule. ● Assisted in creating a PR strategy for all the activities with the objective to promote the good will, which led to the most important event in the capital city during the two-month period and gathered 90,000 visitors from Kosovo and the region. EDUCATION ROCHESTER INSTITUTE OF TECHNOLOGY (RIT) BS, Management and Minor in Public Policy, GPA 3.2/4.0 New York, NY 2011 - 2015 ADDITIONAL Freelance: Won the first prize at PriFilmFest 2016 in the category of 'Green Film Project' with the short movie named 'Trash Monsters'; Created and Directed a TV show called 'CIRCLE' in cooperation with KTV group; Developed and Owned the first Escape Room in Kosovo named “RAZ Escape Room.” Social impact: RIT Management Club, Charity Club, and MUN Club. Training: IT Essentials Certificate in CISCO Program. Conferences: Economists Club Conference: “Facilitating Trade Relations Between Kosovo and Bulgaria” (Blagoevgrad, Bulgaria). Languages: English (fluent), Albanian (native)