Shinta Ismaya (Aya)
Profile
Aya is a Strategic Account Consultant and Growth Strategist with over 13 years of
experience spanning financial services, insurance, SaaS, tech startups, and international
trade. She has led enterprise accounts, B2B partnerships, and consulting projects
across Asia, North America, and Europe, consistently driving revenue growth, client
retention, and organizational change. Her career includes roles with LRQA, AXA, Etiqa,
Good Doctor Technology, and Meta’s AI Expert Trainer project, alongside freelance work
blending go‑to‑market strategy, cultural storytelling, and ESG impact. Holding a Master’s
in Strategic Management and certifications in Lean Six Sigma, Insurance, and
TEFL/TESOL, she is fluent in English and native Indonesian with conversational French,
and thrives in remote, cross‑border teams while pursuing opportunities in humanitarian
and mission‑driven sectors.
Professional Experience
Meta - Pure Mathematics Specialist – AI Expert Trainer Project |Invisible
Technologies
December 2025 - Present | Remote (Project Based)
● Construct and evaluate complex mathematical proofs with full rigor.
● Identify and resolve subtle conceptual or logical errors in reasoning.
● Translate advanced mathematics into Lean 4 syntax for use in AI training.
● Collaborate with cross-functional teams to refine prompts, evaluation frameworks,
and reasoning benchmarks.
● Enhance the quality of AI operations by ensuring correctness and clarity in
mathematical data.
Curated Trips GTM Strategy & Visual Storytelling | Freelancer.com
June 2025 – Present | Remote (Project based)
● Craft meaningful, personalized travel itineraries inspired by 30+ countries (Asia,
Europe, America)
● Support brands and startups with go-to-market strategies rooted in cultural insights
and purpose
● Capture ESG and impact-driven stories through photography and storytelling
● Blend business strategy with travel, culture, and storytelling to inspire global
audiences.
● Connect people, places, and ideas through journeys and content that move people
Strategic Account Manager (USA Pacific, Indonesia & Brunei) | LRQA
April 2024 – July 2025 | Hybrid, APAC
● Developed and won new business opportunities with existing and target strategic
accounts.
● Built and maintained strong strategic relationships with key client stakeholders.
● Led strategic sales priorities and implementation, maximizing revenue and growth.
● Introduced new products/services added to LRQA portfolio via acquisitions and
NPD.
● Supported strategic bids and contributed to bid processes globally.
Seasoned Management Consultant | Creativetech Strategy Consulting
March 2020 – April 2024 | Remote Freelance
●
●
●
●
Led consulting projects for SMEs across Southeast Asia.
Conducted needs assessments, identified inefficiencies, and proposed solutions.
Developed detailed project plans to drive business change and improvement.
Supported clients in implementing process improvements and monitoring KPIs.
Partner | Silicon Valley Investclub
Sept 2023 – Feb 2024 | Contract, San Francisco, USA
● Evaluated secondary equity investment opportunities in unicorn companies.
● Engaged with early investors, VCs, and institutions to assess value and structure.
Business Process Change & Improvement Lead | PARQ World Group
May 2023 – Aug 2023 | Bali, Indonesia
● Designed and implemented process changes for Finance & Business Services.
● Set KPIs and improved cross-functional efficiency.
Enterprise Partnership Manager | Good Doctor Technology
Nov 2021 – May 2023 | ASEAN (Remote)
● Built B2B partnerships across multiple industries (agriculture, FMCG, insurance).
● Conducted pitches, closed deals, and exceeded sales targets.
Account Manager | Wallex
June 2021 – Aug 2021 | Singapore
● Acquired and managed new corporate clients using consultative sales approach.
Senior Marketing Specialist | Etiqa Insurance & Takaful
Oct 2019 – June 2021 | Indonesia
● Developed broker relationships and implemented strategies to grow insurance
portfolios.
Senior Business Development Specialist | AXA
June 2017 – Sept 2019 | Indonesia
● Developed and renewed business via broker channels.
● Negotiated contracts and achieved sales targets.
Marketing Specialist | MSIG Asia
May 2016 – Oct 2016 | Indonesia
● Expanded general insurance market and managed direct accounts.
Executive Secretary to Board of Directors | Central Asia Insurance
June 2014 – July 2015 | Indonesia
● Managed board schedules, travel, meetings, and office operations.
Management Trainee | WOM Finance
May 2013 – May 2014 | Indonesia
● Rotated across departments (marketing, credit, operations, collection).
● Supported strategic planning and reporting.
Education
Master of Management (MM), Strategic Management | PERBANAS Institute, Jakarta
-), GPA 3.60/4.00
Bachelor of Applied Science (BASc), Chemical Engineering | Bandung Textile STT
Polytechnic -), GPA 3.23/4.00
Certifications
● 120-hour TEFL/TESOL Certificate
● 80-hour Teaching English to Online Learners (TEOL)
● 70-hour Teaching English to Adult Learners (TEAL)
● 60-hour Teaching English to Young Learners (TEYL)
● Associate Expert of Indonesian General Insurance (AAAIK)
● Lean Six Sigma Green Belt
Core Competencies
Strategic Partnerships | Network Development | Humanitarian Program Support | Project
Management | Capacity Strengthening | Sales Strategy | Client Retention | B2B
Business Development | Organisational Change | Monitoring & Evaluation | Stakeholder
Engagement | Intercultural Communication | Business Process Improvement | Ethical
Storytelling | CRM Systems (Salesforce, Hubspot, Pipedrive, Microsoft Dynamics)
Languages
• English – Native/Bilingual
• Indonesian – Native/Bilingual
• French – Conversational