Sheldon Kyle Martin
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JHB, South Africa ●-
EXPERIENCE
Executive/Line Producer March. 2023 - Present
LNF | JHB, South Africa
Executive/Line Producer at LNF, overseeing end-to-end production for TV, digital, and social media content. Skilled in
managing budgets, timelines, and teams to deliver high-quality campaigns. Focused on expanding into global, high-impact
productions where strategy meets storytelling.
Key Accomplishments:
Led the rebranding of eNCA, overseeing project timelines, creative direction, and execution to successfully launch
the new brand identity.
Produced high-impact TV commercials, ensuring seamless coordination between creative teams, clients, and
production crews to deliver quality content on schedule and within budget.
Managed the production of a music video for House of 1, integrating a fashion-forward visual narrative into a
multi-platform campaign, including a targeted social media rollout.
Oversaw a social media video campaign for House of 1, crafting engaging content designed to maximize reach
and audience engagement.
Stepped in as an editor, handling post-production tasks such as podcast editing, audio refinement, video
editing, and repurposing content for social media, ensuring a polished and professional final product..
Production Assistant Nov. 2020 - Feb 2023
SRL Holdings | JHB, South Africa
Key Accomplishments:
Assisted and led the filming and post-production of a youth documentary on street culture, ensuring a smooth
workflow from shoot to final edit.
Managed workflows and timelines on behalf of the producer for multiple TV and digital commercials,
coordinating schedules and deliverables for efficient execution.
Supported traffic operations, liaising between production and operations teams to ensure smooth content delivery
and workflow management.
Sound Engineer | Feb 2019 - November 2022
Freelance | JHB, South Africa
Key Accomplishments:
Served as Head of Sound for multiple reality TV programs and short films, overseeing on-set recording, sound
design, and post-production mixing.
Assisted the Head of Department (HOD) on various South African feature films, series, short films, and
documentaries, ensuring high-quality sound recording and seamless integration with production workflows.
Sound Engineer for Extramarks, overseeing recording, editing, and administrative support for the project
producer and manager.
Worked on radio commercials and live sound projects, handling both technical execution and production
coordination.
Bookseller | Feb 2017 - Feb 2019
Exclusive Books | JHB, South Africa
Key Responsibilities:
Processed sales transactions at the counter, ensuring efficient and accurate service.
Managed book shelving and sorting, maintaining an organized and customer-friendly store layout.
Provided customer support over the phone, assisting with inquiries and book availability.
Handled cashing up duties in the evenings, ensuring accurate financial reconciliation.
EDUCATION
Damelin South Africa | Diploma in Sound Technology
St Barnabas College | Matric
TECHNICAL SKILLS
Production & Project Management
End-to-end project management for TV, digital, and social media campaigns
Budgeting & cost control for productions
Scheduling & workflow management to meet deadlines
Stakeholder coordination, including clients, vendors, and creative teams
Creative direction & script supervision
Video & Post-Production
Overseeing video production for commercials, documentaries, and social media campaigns
Video & audio editing for podcasts, social media videos, and commercials
Storyboarding & content planning
Sound Engineering
On-set sound recording & mixing for reality TV, short films, and documentaries
Post-production sound editing & design
Retail & Customer Service
Point-of-sale operations and financial reconciliation
Inventory management (shelving, sorting, and organizing stock)
Customer service & phone support
SOFT SKILLS
Leadership & Collaboration: Leading teams, fostering cooperation across departments.
Problem-Solving & Adaptability: Navigating challenges and adjusting to fast-paced environments.
Communication & Client Relations: Clear, effective communication with stakeholders and clients.
Organization & Attention to Detail: Managing schedules, budgets, and logistics with precision.
Creativity & Strategic Thinking: Balancing creative execution with business goals
