SHEILA MODAY
SUPPLY CHAIN OPERATIONS & MARITIME ANALYTICS | KPI REPORTING
PROFESSIONAL SUMMARY
S upply chain and maritime analytics professional with 15 years of experience in logistics, order management, and
operations support, including 2+ years as a Vessel Forecast Analyst. Experienced in analyzing AIS data, service lane
dynamics, and schedule behavior to produce structured, decision-ready forecasting outputs.
S trong background in data validation, reconciliation, and operational reporting, ensuring consistency across systems and
accuracy of logistics and maritime data. Skilled in synthesizing AIS data, geolocation, industry announcements, and carrier
and port schedules to maintain alignment with evolving service lane structures.
rofessional history includes PDA/FDA screening, validation, approval workflows, and review of Statements of Facts within
P
maritime operations. Lean Six Sigma Green Belt with ISO 9001 document control experience. Working experience in Excel,
Tableau, SAP, and reporting tools to support tracking, analysis, and structured outputs.
SKILLS
● M
aritime & Supply Chain Analytics:AIS data interpretation,service lane analysis, proforma schedules, vessel
tracking, PDA/FDA validation (including ad hoc port charges)
● Reporting and Analytics:KPI reporting, operationalperformance reporting, data visualization, data mining,
research, analytics, Tableau, Microsoft Office (Excel, Word, PowerPoint), Excel reporting, VBA/macros (working
knowledge), scenario modeling, trend analysis, forecasting, data manipulation, data entry and database
maintenance
● Systems and Tools:SAP ERP (inventory and order management),Salesforce, Zendesk (service delivery ticketing),
Asana, Slack, Google Workspace
● Operations and Business Support:Order management,logistics operations, ocean/trucking/rail shipping,
inventory management, invoicing, customer relationship management, service delivery
● Process and Quality Assurance:Process documentation,forms generation, document control, ISO 9001 quality
management systems, planning and organization, attention to detail, written and verbal communication, data
integrity and validation
WORK EXPERIENCE
ESSEL FORECAST ANALYST
V
eeSea ApS, Remote Work |June 2022 - August 2024
● F orecasted port ETAs and ETDs by analyzing AIS movement signals at the vessel level, comparing real-time
positions with historical patterns and schedule reliability trends.
● Analyzed service lane structures and long-term proforma berth schedules, incorporating industry
announcements (port additions/removals, vessel reassignments, and schedule changes), identifying trade
lane-level anomalies, and validating vessel movements against expected port and berth activity by
cross-referencing multiple data sources.
● Worked with high-volume AIS datasets, performing structured data checks to identify inconsistencies and
improve overall data reliability and output accuracy.
● Built and maintained Tableau views to monitor reliability, exceptions, and volatility, supporting consistent
tracking and stakeholder-ready reporting.
● Designed a time-based prioritization tracker to surface near-term arrivals across services using a two-week
window and a RED/YELLOW/GREEN urgency scheme; later implemented in Tableau to improve clarity and
operational focus.
● Proposed a feature enhancement to detach and reattach AIS datasets to the correct berth proforma during
attern shifts; analyzed and validated alignment against berth timelines and historical port patterns to
p
ensure accurate plotting of arrivals and departures, reducing manual correction effort.
Created a weekly blank sailings report (actual vs. forecast), including reporting structure and presentation
●
logic; later adopted into the Tableau reporting suite as a standard port monitoring view.
TEAM LEADER, ORDER MANAGEMENT (KPI Delivery)
Abbott, Taguig, Philippines| Jan 2022 - Jun 2022
● D
elivered weekly and monthly high-level KPI reporting and PowerPoint decks, summarizing performance,
exceptions, and operational risks in structured briefs.
TEAM LEADER, ORDER MANAGEMENT (Tracking and Reporting)
Grace Global Operations, Muntinlupa City, Philippines| Aug 2021 - Nov 2021
B
●
uiltan order tracking tool that reduced track-and-tracehandling time and lowered follow-up emails
● Delivered structured status reporting and coordinated cross-functional issue resolution across APAC, synthesizing
updates into clear, decision-ready stakeholder reports.
OPERATIONS SUPPORT, PURCHASING, LOGISTICS (Reporting and KPI Visibility)
MOBILEMOD, Chicago, Illinois| Nov 2018 - Aug 2021
● B
uilt a reusable Excel fulfillment and pricing guardrail template to standardize inputs, generate a forward-looking
fulfillment view, and support purchasing decisions with a buy-price ceiling.
● Produced recurring management reporting in Excel and PowerPoint, translating KPI results, trends, and risks into
structured, decision-ready updates.
● Developed reconciliation logic linking replenishment plans to weekly inventory requirements, improving data
consistency and planning visibility.
I NTERNATIONAL MARINE CUSTOMER SERVICE PROFESSIONAL
Shell Business Operations Makati City,Philippines| May 2011 - Sep 2015
● P
rimary point of contact for key accounts in Europe and Australia; facilitated monthly meetings with Benelux
customers to align requirements and identify gaps across supply chain, invoicing, and sales support.
● Took the lead in addressing customer concerns by coordinating cross-functional teams and drivingfollow-through.
● During the Legacy to SAP migration, addressed process gaps impacting invoicing experience, resulting in
fewer invoicing disputes.
ADDITIONAL RELEVANT EXPERIENCE:West Logistics (KPIreporting); Chevron (KPI reporting); US Auto Parts (dashboard;
reduced pending items); Aboitizland (ISO 9001 QMS document control)
EDUCATION AND CERTIFICATION
achelor of Science in Business Management, FatherSaturnino Urios University | 2004
B
Certified Lean Six Sigma Yellow Belt, Elevate Asia| 2019
Lean Six Sigma Green Belt Certification, Elevate Asia| 2020
Advanced Search Engine Optimization, Virtual Key BusinessSolutions | 2021
