Sheila Mangila

Sheila Ruth Magdaraog Mangila SUMMARY CRM Operations Specialist with 4+ years of experience owning CRM hygiene, improving sales workflows, and supporting GTM teams through clean data, prospect research, and lifecycle outreach execution. Adept at designing scalable processes, eliminating duplicates, standardizing workflows, and ensuring end-to-end data integrity across Salesforce, HubSpot, and Zoho. Backed by 10+ years in research and analytics, bringing a data-driven, systems-oriented mindset to sales and operations support. PROFESSIONAL EXPERIENCE SentiLink Account Development Representative​ August 2023 – Present ●​ Optimized CRM workflows and maintained data integrity in Salesforce to support the GTM team. ●​ Prospected and qualified leads using Sales Navigator and Apollo; added contacts to sequences and Salesforce campaigns via Salesforce Inspector. ●​ Built a Salesforce Connector + Google Sheets system that significantly reduced contact duplication. ●​ Created custom reports to track outreach and campaign performance. Hireframe (30 Minutes to Presidents’ Club) Sales Operations Assistant​ May 2023 – August 2023 ●​ Identified high-value prospects from a curated TAM list and verified contact information in HubSpot. ●​ Cleaned, standardized, and maintained CRM data to ensure accuracy for outbound campaigns. ●​ Initiated LinkedIn outreach and aligned messaging with podcast promotional goals. ●​ Managed podcast content via Megaphone CMS, ensuring consistent publishing and metadata accuracy. Mediafly Account Development Representative​ March 2021 – April 2023 ●​ Ensured Salesforce data accuracy by maintaining updated, standardized lead and contact records. ●​ Prospected and enrolled leads into outreach sequences, initiating inbound and outbound messaging. ●​ Worked closely with marketing and sales to refine segmentation and improve outreach workflows. ●​ Monitored engagement metrics and provided insights to improve lifecycle outreach effectiveness. Umlaut Company / P3 Group North America Business Support Analyst​ August 2018 – February 2021 ●​ Maintained and managed headcount, financial, and operational reports for US teams using Excel and Google Sheets. ●​ Managed forecasting, expense tracking, compliance documents, and audit requirements. ●​ Created an applicant tracking database and streamlined recruitment workflows. ●​ Conducted one-on-one training for China-based colleagues on effective business communication. University of the Philippines Diliman Research Associate & Special Projects Coordinator​ October 2011 – January 2017 ●​ Conducted mixed-methods research and policy studies funded by UP, CHED, and private organizations. ●​ Performed quantitative analysis (SPSS, Excel) including significance testing and survey analytics. ●​ Co-authored a climate resilience handbook and co-developed an educational tabletop game. ●​ Coordinated national-level workshops and science communication training programs. Freelance Projects -) Selected Clients: Carlyle Enterprise, Stratton Amenities, PSSC, MMDA, HealthJustice ●​ Managed CRM systems (HubSpot, Zoho), created newsletters, and automated outreach flows. ●​ Executed lead generation, sales verification, and qualitative research reporting. ●​ Facilitated training sessions, conducted fieldwork, and developed impact evaluation reports. EDUCATION University of the Philippines Diliman​ MA in Communication (Candidate), 2014 – present University of the Philippines Diliman​ BA in Communication Research, 2008 – 2012 CERTIFICATES & SHORT COURSES DataCamp ●​ August 2023 Intermediate SQL ●​ August 2023 Introduction to SQL Development Academy of the Philippines (via Project Sparta) ●​ October 2023 Data Visualization Microspecialization Pathway ●​ October 2023 Operational Analytics Microspecialization Pathway ●​ October 2023 Analytics Applications in Operations ●​ September 2023 Storytelling Using Data ●​ August 2023 Computing in Python ●​ August 2023 Data Visualization Fundamentals ●​ August 2023 Dashboards and Drill-down Analytics ●​ July 2023 Essential Excel Skills for Data Preparation and Analysis ●​ July 2023 Getting Grounded on Analytics Google (via Coursera) ●​ June 2023 Foundations: Data, Data Everywhere ●​ November 2022 Foundations of Project Management Wix ●​ September 2022 Wix Certified Accessibility Specialist University of Illinois Urbana-Champaign (via Coursera) ●​ February 2021 Introduction to Business Analytics: Communicating with Data SKILLS ●​ CRM, Lead Gen & Revenue Operations Salesforce · Salesforce Inspector · Salesforce Connector · HubSpot · Zoho · Apollo · Sales Navigator · Hunter.io · ZoomInfo · RocketReach · Pitchbook · Lead sourcing · Deduplication · Data hygiene · Lifecycle outreach · Campaign reporting ●​ Data Analysis & Reporting Quantitative & qualitative analysis · Significance testing · Dashboards · Data storytelling​ SPSS · Excel (pivot tables, charts, etc.) · Google Sheets · JASP · Dovetail · Lucidchart ●​ Marketing & Outreach Prospect messaging · Email sequencing · Newsletter creation · Stakeholder communication · Megaphone · Meta Business Suite · Canva · WordPress · Wix ●​ Operations & Project Coordination SOP development · Training facilitation · Event coordination · Hiring support · File system organization · Asana · Trello · Google Workspace · Microsoft Office