CRM Operations Specialist with 4+ years of experience owning CRM hygiene, improving sales workflows, and supporting GTM teams through clean data, prospect research, and lifecycle outreach execution. Adept at designing scalable processes, eliminating duplicates, standardizing workflows, and ensuring end-to-end data integrity across Salesforce, HubSpot, and Zoho. Backed by 10+ years in research and analytics, bringing a data-driven, systems-oriented mindset to sales and operations support.