Shehta Zarab

SHEHTA ZARAB -| linkedin.com/in/shehtazarab Career Objective Results-driven Social Media Manager with 6 years of hands on experience establishing brand identity in SaaS, B2B, e-comm, esports and managing supply chain in apparel manufacturing. Organized and managed 90+ people, planning and execution of campaign worth $400000 and resolved liabilities worth $2 million. Experience Content Manager, REsimpli (USA) • • • • • • Increased social media engagement to over 40% by designing and successfully executing results-based performance media campaigns. Increased organic website traffic by 35% by conducting in-depth SEO audits and implementing keyword strategies, and continuously improving marketing pipeline health. Increased email open rates to 45-55% from 29% by managed graphic designers, developers, media buyers, and copywriters developing compelling ad creatives and implementing comprehensive lead-nurture programs. Implemented data-driven insights and performance metrics to adjust strategies, consistently improving content reach and user engagement across Facebook, Instagram, YouTube, LinkedIn, Reddit, Quora. Crafted highly personalized ABM strategies to invite guests worth hundred millions for podcasts and case studies, expanding audience reach by more than 20% and reinforcing the company’s thought leadership through email marketing and lead generation. Acted as a liaison between creative, technical, and content teams to execute campaigns smoothly, improving internal collaboration and stakeholder satisfaction by providing insightful reporting on funnel performance at a regular cadence. Assistant Manager, Discovery One • • • • • • • • • • • Oct 2022-Dec 2023 Surpassed campaign ROI by 58% by leveraging data from web analytics and competitor analysis ensuring adherence to deadlines, budgets, and quality standards. Managed cross-functional teams and developed social media content strategies that boosted TikTok followers by 793,300%, LinkedIn by 52,000%, Instagram by 730%, X by 6000%, YouTube by 550%. Optimized paid advertising campaigns across platforms such as Google, LinkedIn, and Facebook, achieving 7-10x follower growth and exceeding engagement goals by 7.89%. Analyzed key metrics using SEO and web analytics tools, delivering insights that improved campaign ROI by 15%. Drove 3.04M engagement and awareness on Meta and managed influencer relationships and negotiated contracts generating 2.8M reach. Social Media Manager, Z Agency • Dec 2023-Jun 2024 Increased engagement by over 2x by developing and tracking KPIs for digital campaigns, analyzing paid search, social, display, and video performance for optimization, coordinating cross-functional efforts to launch and optimize campaigns. Delivered 3 successful tournaments worth $400000, by developing a bespoke, full-funnel demand generation engine tailored to key audience segments, optimizing lead generation and conversion strategies to maximize ROI across multiple digital platforms. Drove 18 million reach in the projects, by building, launching, optimizing and maintaining campaigns via Google Ads Search, LinkedIn, Facebook, Instagram, email marketing. Established 4 revenue streams and partnered with TikTok, liaised with brand/video teams to help develop best-in-class contents and optimize ad performance by collaborating with content creators, designers and developers, providing and developing in-depth, actionable reports on campaign performance Set and optimized demand generation budgets worth $400000 aligned with company objectives resulting in successful tournaments. Sr. Executive, Discovery One • Jun 2024-Present Oct 2021-Oct 2022 Generated approximate revenue of BDT 1.1 million across 5 diverse industries, notably jewellery, and ecommerce, through paid search and paid social campaigns. Achieved ROAS of approximately 22.2x for an e-commerce brand and consistently created engaging content that resulted in over 2.2x engagement rates. Developed and executed marketing strategies for clients, reducing ad spend by 26%. • Increased 7% revenue through paid social and paid search platform operations and media buying including targeting, retargeting, A/B testing and conversion optimization. Merchandiser, Levi Strauss & Co. (LS&Co.) Signature & Denizen Dockers • • • • • Feb 2018-Oct 2021 Dec 2019-Oct 2021 Feb 2018-Nov 2019 Led and coordinated multiple brands, facilitating seamless collaboration across 39 teams from vendor base and cross-functional teams, consistently delivering 90-100% on-time. Cultivated strong partnerships with internal teams and stakeholders, driving strategic communications aligned with business objectives. Resolved over $2.6 million worth of liabilities, resulting in increased deliveries and cost savings through exceptionally maintaining data in Excel, performing VLookups, and creating Pivot Tables and charts. Maintained 70-90% on time delivery during the initial stages of the COVID-19 pandemic by ensuring proper checkpoints. Assisted in expanding opportunities for Signature and Denizen brands by nurturing client relationships, contributing to strategy, and client presentations Key Skills • • • • • • Digital Marketing & Strategy: Expert in creating and executing multi-channel digital campaigns across email marketing, social media, SEO optimization, and media buying, accompanied by organic social growth. Digital Marketing Tools: Proficient in ClickUp, Tableau, SAP, Google Docs, Constant Contact, Canva, CapCut, ClickUp, Mailchimp, GoHighLevel, Opus.pro, Calendly, Podbean, ActiveCampaign, ChatGPT etc. Social Media Strategy: ROI driven campaign management on Google Ads, Analytics reporting, Project Management, TikTok, LinkedIn, Instagram, YouTube, and Facebook, with a focus on follower growth and engagement. Leadership & Collaboration: Effective in leading teams and building partnerships across departments proven through successfully delivering projects. Project Management: Proven track record in leading cross-functional teams and managing large-scale campaigns with budgets exceeding $400000. Strategic & Critical Thinking: Best at taking data driven strategic response through A/B Testing and other marketing methods. Education North South University Bachelor of Business Administration Marketing | CGPA: 3.62 | Cum Laude Scholarship: $4000 from MetLife Foundation Pathways Scholarship Program, USA Marketing Research paper: Examining Consumer Acceptance on Green Products: Theory of Planned Behavior Extra-Curricular & Co-curricular Activities Joint Secretary Earth Club of North South University (NSUEC) Assistant General Secretary Notre Dame English Club (NDEC) Language Proficiency Bangla- Native; English- Native Volunteering & Certifications LS&Co. Community Day- Partnered with Oxfam (in 2018) and JAAGO Foundation (in 2019) to work towards the development of society Certified Digital Marketer- Skilled at 360 digital marketing Expert copywriter from CopyHackers course.