Shehta Zarab

I’m a results-driven digital marketer with over 7 years of experience across SaaS, e-commerce, esports, and apparel manufacturing industries. My core strength lies in fusing creativity with data to craft marketing strategies that not only engage audiences but also deliver measurable business impact.

By integrating AI-powered SEO tactics and audience segmentation at REsimpli, I increased organic traffic by 35% and significantly boosted user engagement. I also improved social media engagement by over 40%, playing a key role in elevating brand visibility across LinkedIn, YouTube, Facebook, and Reddit. From coordinating multi-million dollar podcast guest appearances to overseeing multi-format content production, I ensure that each campaign reflects strategic intent and operational efficiency.

Previously, at Discovery One, I managed three esports tournaments with a USD 400000 budget and led digital campaigns that reached 18 million users. My efforts established four new revenue streams, significantly enhancing the company's digital footprint. As a Senior Executive, I achieved over 793,000% growth on TikTok and 52,000% growth on LinkedIn, combining influencer partnerships, SEO audits, and cross-platform analytics to drive exceptional campaign performance.

At Z Agency, I specialized in e-commerce marketing, achieving a ROAS peak of 22.2x and reducing ad spend by 26%. I helped clients generate over BDT 1.1 million in revenue through precise targeting and conversion-optimized creatives.

I started my career at Levi Strauss & Co. as a merchandiser, where I streamlined supply chains to maintain 90-100% on-time delivery during the pandemic and resolved over $2.6 million in liabilities. That foundation in logistics and cross-cultural collaboration deeply informs my approach to digital marketing today, focusing on scalable systems, timely delivery, and cross-team efficiency.

Whether leading campaigns, analyzing performance metrics, or crafting content that connects, I take pride in making marketing efforts smarter.

My goal is always to drive growth while empowering teams and building brands that last.