Shauna Collins Shrum
Remote based in Rogers, AR 72756 | linkedin.com/in/shaunacollins1
Partnerships & Business Development Leader | Corporate & Brand Partnerships | Sponsorship
Marketing & Activation | Shopper/CPG Strategy
Tenacious partnerships and business development leader who turns connections into long-term, highvalue corporate and nonprofit partnerships. Builds pipeline, closes multi-year sponsorships, and
delivers measurable ROI/attribution across retail media / shopper marketing and omnichannel
campaigns. Known for strategic vision + genuine relationship-building that drives revenue growth,
brand visibility, and sustainable results in enterprise and mission-driven settings.
SKILLS
Corporate & Brand Partnerships | Sponsorship Sales & Activation | Business Development & Pipeline
Generation | Shopper Marketing (CPG) | Retail Media Networks (RMN) | Quota-Carrying Sales &
Forecasting | Enterprise Account Management | Contract Negotiation (RFP / SOW / MSA) | Renewals &
Upsell | Account Planning | Go-to-Market (GTM) | ROI / Attribution & Measurement | Digital &
Omnichannel Marketing | Stakeholder Engagement & Executive Presentations | CRM: Salesforce |
Tools: ZoomInfo, Pathmatics, GroundTruth, Veritone, Microsoft 365
Professional Experience
iHeartMedia, Bentonville, AR
April 2016 – July 2025
Director of CPG & Shopper Partnerships, Remote
Owned new-business development, driving 3-5x pipeline and 100+ new logos across Consumer
Packaged Goods (CPG), brand, and nonprofit accounts through outbound (cold-calling, Account-Based
Marketing (ABM)) and executive relationship-building; delivered omnichannel sponsorship activations
aligned to Walmart initiatives.
• Quota-carrying seller with consistent quota attainment; maintained accurate forecasting in
Salesforce across enterprise and nonprofit accounts.
•
Executed shopper marketing initiative aligned to Walmart priorities (Hispanic women segment)
for Mattel/Barbie Dreamhouse; delivered 41% holiday sales lift YoY and 173% overperformance
vs. control with omnichannel activation.
•
Negotiated multi-year brand partnerships with Crystal Bridges Museum and The Jones Center;
led sponsorship activation and stakeholder alignment to deliver community impact and partner
KPIs.
•
Leveraged executive relationships to produce a mission-aligned activation (American Diabetes
Association gala feat. Kenny Loggins), generating press, $185K in charitable revenue, and new
CPG accounts; secured Walmart/Sam’s Club shelf placement for the artist’s book/CD.
Boys & Girls Club of Benton County, Bentonville, AR
October 2014 - April 2016
Director of Development, Hybrid
Oversaw all aspects of marketing, public relations, and event management, aligning corporate
sponsorships and fundraising events to drive sustained growth and support. Leveraged relationships
with artists and celebrities to support the organization, enhancing exposure and community involvement
leading to additional charitable contributions.
• Cultivated $2M in corporate sponsorships and $100K in new grants, partnering with the board
on account planning and sponsorship activation to drive program capacity to waitlist levels.
•
Implemented a CRM and standardized stewardship/renewal processes; forged media alliances
(iHeartMedia, NBC affiliate) to expand reach, partner value, and visibility, driving renewals &
upsell.
Shepherd Center, Atlanta, GA & Nashville, TN
March 2012 - April 2016
Development Manager, Remote — June 2013 – April 2016
Managed cultivation of major donors and high-profile artist partnerships; coordinated program and
event sponsorship sales; collaborated with clinical and marketing teams to develop proposals and
steward gifts in support of priority programs, including the SHARE Military Initiative.
• Secured $300K in foundation grants (Bob Woodruff Foundation; ACM Lifting Lives) to expand
flagship programs.
•
Cultivated high-profile artist and donor partnerships, including Luke Bryan, to grow national
visibility and funding for the SHARE Military Initiative (brain injury/PTSD).
•
Increased outpatient-facility revenue by 10% by building referral channels with neurologists and
regional providers.
Development & Marketing Manager, Remote — March 2012 – June 2013
Directed marketing and early-stage fundraising to scale Beyond Therapy’s services, build community
support, and establish repeatable development infrastructure.
• Turned a $20K+/month deficit to profitability within 12 months while increasing patient census
through targeted outreach and partner engagement.
•
Launched and grew the Shepherd Center Society to 500 members in year one, driving events,
partnerships, and a 125% increase in social reach.
Muzak Heart & Soul Foundation, Fort Mill, SC
January 2009 - February 2011
Head of Sponsorships & Events, Remote
Managed national fundraising events and corporate sponsorships for music-education programs; built
proposals, media partnerships, and activation plans; oversaw vendors, budgets, and volunteers.
•
Doubled event profit from $100K to $200K in one year; negotiated $50K sponsorships and
delivered 500K+ earned media impressions via a national festival partnership.
•
Produced a 12-day summer music camp at Vanderbilt/Belmont (32 students, 15 staff) on
budget, supported by $25K in sponsorships and in-kind contributions.
Education
Associate of Science (A.S.), Mental Health Technology
Wallace State College | Hanceville, Alabama
Technical Skills
AI Prompt Engineering (ChatGPT) | Salesforce | Microsoft 365 | ZoomInfo | GroundTruth | Veritone |
Pathmatics | Slack
