Shauna Shrum

I am a full-cycle sales and partnerships professional who thrives at the intersection of revenue, relationships, and measurable impact. Across enterprise media/CPG, cultural institutions, and nonprofits, I own the process end to end—prospecting and qualification through discovery, high-impact demos, negotiation, close, and expansion—while maintaining rigorous CRM hygiene and forecast accuracy. I am known for translating multi-product features into executive-ready ROI narratives and for pairing outbound discipline with warm, authentic relationship building.

Most recently at iHeartMedia, I served as Director of CPG & Shopper Partnerships, where I built 3–5x pipeline and opened 100+ new logos through targeted outbound (cold calling, sequenced emails, ABM) and executive networking. I operate with a modern sales stack—Salesforce, Groove and Salesforce Sales Engagement cadences/flows, ZoomInfo, LinkedIn Sales Navigator, Calendly—and keep clean dashboards that make forecasting trustworthy. My consultative, story-led demos turn complex offerings into clear business value, as demonstrated by the Mattel/Barbie Dreamhouse omnichannel initiative aligned to Walmart priorities, which delivered a 41% year-over-year holiday sales lift and 173% overperformance versus control. I also produced an American Diabetes Association gala featuring rock icon Kenny Loggins, generating $185K and opening net-new CPG relationships, including retail distribution outcomes.

Before iHeartMedia, I led development at the Boys & Girls Club of Benton County, where I secured $2M in corporate support and $100K in new grants. I implemented CRM processes, renewal playbooks, and media partnerships that expanded reach and strengthened retention. Earlier at Shepherd Center, I managed major donors and brand sponsors across Atlanta and Middle Tennessee, securing $300K in foundation grants, building referral channels that increased outpatient revenue by 10%, and launching a donor society to 500 members in year one while growing social reach 125%. My history in large-scale sponsorships includes Muzak Heart & Soul Foundation, where I doubled event profit from $100K to $200K, negotiated $50K sponsorships, and produced a 12-day music program at Vanderbilt/Belmont delivered on budget.

Across roles, I am a disciplined operator who blends outbound rigor with genuine partnership. I am comfortable context-switching in multi-product environments, tailoring messages by persona and use case, and aligning stakeholders to KPIs. Data-driven yet people-centric, I consistently meet or exceed targets and leave teams with scalable cadences, cleaner pipelines, and stories that move decision-makers to action.