Shauna Shrum
$50/hr
I specialize in sponsorship marketing and business development.
- Reply rate:
- -
- Availability:
- Full-time (40 hrs/wk)
- Location:
- Rogers, Arkansas, United States
- Experience:
- 25 years
Case Study I sold and executed
iHeartMedia Drives sales lift
For Mattel Barbie Dream house
Objective:
Lift Walmart layaway sales of Barbie
Dream house pre-black Friday
Results:
41%
HOLIDAY SALES INCREASE
Strategy:
Pilot program involving 8 markets
with 208 Walmart locations utilizing
:15 live radio and corresponding
iHeart radio channels
Compared to
15%
Sales Lift of Markets
not in the program
Campaign Results
173%
Over-performance of
the control group
