Shama Tasnim

Shama Tasnim Vancouver, BC, Canada 🎓Education Master of Business Administration (MBA) | Aug 2024 - Dec 2025 The University of British Columbia(UBC) - Sauder School of Business Activities: Co-President, Consumer Packaged Goods & Retail Business Club ​ 💼 Professional Experience Canadian Rockies Natural Spring Water, Canada | Jun 2025 - Present Marketing Intern & CEO’s assistant ●​ ●​ ●​ Coordinated website re-launch with a marketing agency, resulting in a 20% increase in average session duration in the first month. Boosted organic traffic by 15% through creating multiple social media posts, generating 2K+ monthly impressions. Increased click-through rate (CTR) by 28% by creating 5 SEO-driven blogs, improving awareness, and engagement. bKash, Bangladesh | Jun 2022 - Aug 2024 Manager, Financial Services (Digital Savings), Commercial Division ●​ ●​ ●​ ●​ Led partnership renewals with 5 large-scale financial institutions to successfully launch a digital micro-savings product, driving 40% month-over-month revenue growth. Successfully launched ‘Agent Assisted Savings’ with 3 financial institutions contributing to 2 million digital savings users. Launched dedicated client feedback and dispute resolution channels for prompt support, cutting complaints by 91%. Implemented targeted loyalty programs and personalized communication catered to clients, increasing customer lifetime value (CLV) by about 35%. Management Trainee, Financial Services, Commercial Division ●​ ●​ ●​ Managed key accounts of 3 financial institutions, generating an average of USD 50,000 revenue per month through post-onboarding coordination, product adoption, expansion, and renewal. Received the ‘Going Extra Mile’ award for exceptional client support, maintaining consistent availability to address urgent queries and ensure seamless service delivery promptly. Improved Service Level Agreements (SLAs) and client onboarding delays caused by integration lags, increasing client satisfaction by 25%. 10 Minute School, Bangladesh | Dec 2021 - May 2022 Executive, Analytics, & Growth ●​ ●​ Analyzed user cohort behavior to analyze purchase behavior, enabling personalized product suggestions, contributing to maintaining an average month-on-month sales growth of at least 15%. Improved data-driven decision-making and team alignment by developing 3 dedicated dashboards to monitor key performance indicators (KPIs) and company objective key results (OKRs). Early Career | Research & Policy Internships BRAC Institute of Governance & Development (BIGD) | Aug 2021 - Nov 2021 | Trainee Research Associate, Economics Cluster Centre for Policy Dialogue (CPD) | Mar 2021 - Jun 2021 | Research Intern 🗃️Project Highlights Website Relaunch & Organic Growth (Canadian Rockies Natural Spring Water): Coordinated website relaunch and SEO efforts for Canadian Rockies Natural Springs, increasing session duration by 20% and organic traffic by 15% bKash Digital Savings Marketplace Launch: Facilitated the end-to-end launch of a digital savings product, managing existing key accounts and renewing partnerships with 5 high-value financial partners, driving user acquisition, partner engagement, and a 40% increase in monthly revenue. 🛠️ Skills: Customer Relationship Management (CRM) (Salesforce, HubSpot), Cross-functional Team Leadership, Client support, Negotiation, Campaign Execution, Data Visualization, & Analytics ( SurveyMonkey, STATA, R, Python, Excel, Google Analytics, Metabase, Power BI, Google Data Studio, BigQuery, Jupyter), Market Research, Google suite, Microsoft Suite, Collaboration tools (Slack, Lark, Discord). Hobbies & Interests: Volunteering: Led community outreach activities to support humanitarian initiatives with Bangladesh Red Crescent -). Interior Design: Creating beautiful spaces with an eye for detail and creativity. Travelling: learning through experiences.