Shama Tasnim

With a passion for driving meaningful impact through data-informed strategies and relationship building, I bring a diverse background across fintech and edtech, leading initiatives that enhanced customer experiences, scaled digital products, and introduced industry-first innovations.

Before pursuing my MBA at UBC Sauder, I played a pivotal role at bKash in launching Bangladesh’s first digital savings marketplace. Beyond overseeing go-to-market strategies, I was responsible for onboarding and managing high-value B2B clients whose partnerships directly contributed to sustained revenue growth and user adoption. I have been working in Canadian Rockies Natural Spring Water as a marketing intern as part of my summer internship, where I supported a website relaunch and SEO strategy that grew organic traffic by 15% where I have been sharpening my digital marketing and analytics skills.

Across all my roles, whether in analytics, product development, or marketing, the common thread has been solving complex customer challenges and championing value creation. My work has always been grounded in building trust, improving satisfaction, and enabling long-term growth for clients and partners.

Where I add the most value:

– Driving measurable outcomes for clients

– Leading onboarding and product adoption journeys

– Building strategic, trust-based, and consultative client partnerships