SHALOM CHIDERA BARNABAS
Paid Ads Specialist | Digital Marketer | French Translator
Email:-Mobile: -
Address: Akure, Ondo State, Nigeria.
LinkedIn: linkedin.com/in/shalom-barnabas
PROFILE SUMMARY
Strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience
scaling health and wellness brands across African markets. Expert in crafting high-converting
Meta and Google ad campaigns, audience targeting, and conversion rate optimization. Proven
record driving 45%+ ROI increases by expanding into new territories like Ghana, Kenya, and
Cameroon. Bilingual in English and French, enabling superior cross-border campaign
execution.
PROFESSIONAL EXPERIENCE
-Paid Ads Specialist | Nolele Technology Firm
Sept 2021 – Present (Hybrid role)
-Managed and optimized $40,000+ in annual ad spend across Meta and Google platforms,
achieving an average ROAS improvement of 45%.
-Designed and scaled performance-driven ad campaigns for erectile dysfunction products,
targeting health-conscious male demographics across Nigeria, Ghana, Kenya, and Cameroon.
-Led a team of 10 advertising assistants, training them in data-driven campaign optimization and
ad creative testing strategies.
-Developed high-converting ad creatives and landing pages in collaboration with the content
team, increasing lead generation by 38% year-over-year.
-Expanded paid advertising efforts into French-speaking regions, leveraging bilingual skills to
localize messaging and boost regional engagement rates by 27%.
-Regularly monitored analytics dashboards, rapidly adjusting bidding strategies and targeting
parameters to maintain optimal CPC, CTR, and CPA metrics.
-Executed A/B testing frameworks for ad copies and creatives, driving a 20% improvement in
campaign click-through rates within 6 months.
-Ads Manager (Google display ads focus) | Freelance Projects-
-Planned and executed paid social campaigns for small e-commerce businesses, achieving
consistent CPA improvements.
-Designed creative briefs for promotional and evergreen campaigns, collaborating with
designers to deliver platform-optimized content.
-Tracked and reported campaign results, recommending optimizations based on performance
data.
-French-English Translator & Content Coordinator
Keritage TV | 2024 – Present (Contract role)
-Translated English content into French for digital campaigns, subtitles, and live broadcasts.
-Worked closely with production and content teams to ensure culturally accurate translations.
-Managed script adaptation and tone localization for Christian-themed content.
CORE COMPETENCIES
-Paid Social Campaign Management (Meta, TikTok, Pinterest, Google)
-Creative Testing & Optimization
-A/B Testing (Ad Copy, Visuals, Landing Pages)
-Audience Targeting & Segmentation
-E-Commerce & DTC Advertising
-Campaign Budgeting & Bid Strategy
-Performance Analysis & Reporting
-Cross-Functional Team Collaboration
TECHNICAL SKILLS
-Meta Ads Manager (Advanced Campaign Structures, CAPI Integration, Dynamic Ads)
-Google Analytics (GA4 & Universal Analytics)
-Google Ads (Search, display, performance max)
-Funnel Mapping & Audience Segmentation
-Microsoft Excel
-UTM Tracking & Link Management
-Microsoft Excel / Google Sheets (Campaign Reporting & Analysis)
EDUCATION
B.A. Linguistics and Languages (In progress, 200 Level)
Federal University Oye-Ekiti, Nigeria.
LANGUAGES
-English
-French
