Shalom Barnabas

Strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience

scaling health and wellness brands across African markets. Expert in crafting high-converting

Meta and Google ad campaigns, audience targeting, and conversion rate optimization. Proven

record driving 45%+ ROI increases by expanding into new territories like Ghana, Kenya, and

Cameroon. Bilingual in English and French, enabling superior cross-border campaign execution.

Managed and optimized $40,000+ in annual ad spend across Meta and Google platforms,

achieving an average ROAS improvement of 45%.

Planned and executed paid social campaigns for small e-commerce businesses, achieving consistent CPA improvements.