Shaimaa Elsaid

I’m a Learning & Development Consultant and Instructional Designer with over 10 years of experience helping businesses create impactful, learner-centered training solutions. I specialize in designing engaging, effective learning experiences that meet real-world business goals, with particular expertise in the retail, hospitality, and education sectors.

My work is grounded in practical, modern approaches to adult learning. I believe training should be clear, engaging, and easy to apply on the job. That’s why I focus on microlearning design, in-the-flow-of-work learning, and developing resources that learners can actually use, not just study once and forget.

I’ve partnered with clients such as ADNOC Global Trading, Costa Coffee, Marks & Spencer, and the University of Wollongong in Dubai to design and deliver training that truly supports performance. Whether it’s frontline retail teams, corporate staff, or university educators, I tailor every program to the audience’s needs and your business objectives.

I’m also highly experienced in integrating AI tools into learning strategies. I help organizations adopt AI for automating admin tasks (like grading and scheduling), creating personalized learning recommendations, and generating content efficiently. I also deliver training on AI for Educators, showing teachers and trainers how to use AI tools to save time and improve results.

Beyond design, I bring strong consulting skills: I conduct thorough needs analyses, align learning solutions to business KPIs, and work closely with stakeholders to ensure learning drives real performance improvements. I’m comfortable working independently or as part of your team, managing the end-to-end process from analysis to design to delivery.

My typical projects include:

• Designing bite-sized, microlearning modules

• Creating instructor-led training and e-learning courses

• Developing AI-enhanced learning strategies

• Building onboarding programs for retail and hospitality teams

• Conducting needs analyses and writing recommendations

• Advising on LMS and LXP setup and content strategy

• Training teachers and trainers to adopt AI tools effectively

Clients describe me as strategic yet practical. I’m always focused on what will work best for your learners and your business. I tailor my approach to your audience, brand, and learning goals, ensuring every project delivers measurable value.

If you’re looking for an L&D consultant or instructional designer who combines creative learning design with real business focus—and who knows how to leverage technology like AI to make training more effective—I’d love to help. Let’s connect and discuss how we can improve learning in your organization.