Seun Olaleye

SEUN OLAOLU OLALEYE Alhaja street, Ogba, Lagos State. Nigeria.- LinkedIn:www.linkedin.com/in/olaleye-seun-b- -, - PROFILE SUMMARY Accomplished Sales Manager offering 8 years of experience developing and maximizing B2B, B2C, retail, and enterprise sales with a cumulative revenue of $1.8 million. Diligent in building and retaining accounts by providing support and attentive service. A highly effective mentor who has managed more than 45 employees with a drive to assess individual and group performance to implement improvements and set goals. A determined individual with a background in establishing and nurturing lucrative partnerships with expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging; excellent problem solver who welcomes new tasks and challenges. EXPERIENCE SKLD Integrated Services Limited. Business Development Manager, South-West Nigeria. • • Feb 2021 – Till Date Identify and develop new businesses across the region. Manage inventory, inventory replenishment, and stock distribution across the region using ERP. • • • • • • • • • • Manage sales executives across the region, and ensure timely reporting by auditing sales reports. Key user, and business-to-business relationship management Achievement of turnover targets by analysing market research data from sales executives and translating them to workable advantage for revenue growth and customer loyalty. Achievement of planned distribution targets which led to at least 300% revenue growth since 2021 till date. Implementation of marketing strategies in area of responsibility. Support of sell-out activities in specialized trade and dealer outlets. Regular visits to customers to enhance market research activities to analyse and juxtapose past, present, and future performances to create a projection, planning, and growth model. Ensuring timely payments from customers, and remittance reconciliation by sales executives. Tracked pipeline data, won vs. lost opportunities, and lead response times with Salesforce CRM, ERP, and on-field reporting sheet which led to better output from each sales executive. Resolved customer issues quickly to close deals and boost client satisfaction, pursue and assist sales executives to move targeted prospects through the sales cycle leading to a 92% customer retention rate. SKLD Integrated Services Limited. Business Development Executive, Oyo, Kwara, and Ogun state. • • • • • • • • Sept 2020 – Jan 2021 Achieve weekly, monthly, and quarterly sales targets to achieve business objectives and revenue growth. Provide operational support and guidance to procurement, and production departments on specifications. Increased sales volume by 300% after the coronavirus and expanded product line to new organizations, smaller vendors, and wholesale partners. Resolved problems with high-profile customers to maintain relationships and increase the return customer base. Achieved established KPI for company, regional team, and individual performance through teamwork focussed on customers, and increased profits through providing excellent customer service, following established guidelines. Maintain accurate and clear documentation of sales activities to ensure adequate market intelligence. Addressing customer issues and complaints promptly. Negotiating with external vendors to secure advantageous terms. 2 • • • Devising and using fruitful sales strategy, solving across the range, and aligning the company goals with customer outcomes and increased satisfaction by automating contact management systems. Identified opportunities for growth within major southwest cities and collaborated with sales teams to reach sales goals that led to an increment in customer count by 250% yearon-year. Wholesales management, retail development, key account management, B2B, and regional development, and built relationships with customers and the community to establish long-term business growth. West African Tobacco (FMCG Distributions Limited) Sales Executive (Kwara, Oke-Ogun, Kogi, Ekiti, and Niger state) • • • • • • • • • • Sept 2018 – Aug 2020 Managed 13 bike reps across 5 states, training newly employed staff, sales development, and key account management to sell more than 70 SKUs across the assigned region. Managed over 50 retail customers and 10 wholesale customers daily, and an average of 70 calls per day. Owns performance across the assigned territory and ensured customer loyalty which led to a 90% customer retention rate even during the coronavirus lockdown. Improved the regional sales of Sterling full flavour cigarette, and Dorchester menthol by 100% within one year which later doubled the staff strength in the region. Sold more than 70 SKUs, including premium alcoholic beverages like Martini, Gordon’s, and Royal Standard, and standard spirits rum like Captain Jack, and Big Ben in different derivatives across assigned territory. Initiated night sampling at strategic locations, and market sampling strategy which led to the new product (Richmond tea and coffee) gaining a 3% market share in four months across the middle belt. Formulated strategy, and actualized that led to the reintroduction of Richmond tea beverage into the market in Kwara, and Niger state which increased the revenue by 55%. Examining financial data and using them to improve profitability. Managing budgets of interest, prompt reconciliation of accounts, stock management, and sales team budget management. Performing quality controls on stock on landing and monitoring bike Reps KPIs. FMCG Distributions Limited Special Activation Sales Executive, South West (including Kwara, and Niger state). Jan 2019 - April 2019 • Identified, established, and successfully carried out strategies to penetrate identified cities, markets, routes, and key accounts that increased the market share of Captain Jack café Rum and Dark Rum by 6%. 3 • • • • • • • • Launched and activated Richmond tea derivatives, Royal standard whiskey, and Big Ben Rum which led to wide acceptance, new product inventory was exhausted in 2 - months. Recruited 75 new key wholesalers in two months enhanced the reintroduction of existing non- selling products like Captain Jack, and Richmond beverages into the market. Activated more than 30,000 retailers in three months. Reorganised the merchandising process across all shopping malls to ensure better visibility of products. Extended knowledge dissemination, and training of sales promoters, and bike reps to achieve continuous revenue growth across the team. Facilitated effective market sampling and product exhibition. Optimized sales strategy by pairing bike reps/market reps with identified wholesalers to facilitate an effective route to market process. Collaborated with sales managers, sales executives, and merchandisers to prepare B2B and B2C sales channels, and developed sales strategies for all routes in South West. West African Tobacco Company (FMCG Distributions Limited) Graduate Management Trainee • • • • • • July 2017 – Sep 2018 Maintained and updated a list of expenditures and revenue available for purchase, stock keeping, and reconciliation management. Established and maintained vendor relationships with market rep customers, and converted retailers to wholesalers. Maintained communications with clients and attended to official correspondence for the assigned team Modernized and improved operational procedures to increase productivity and profitability while tightly controlling costs in weekly expenses of retail executives. Conceptualized innovative sales solutions to increase company revenue which contributed 40% of new sales to the area territory in 2018 through penetration of virgin territories. Interfaced with the logistics team and ensured deliveries and services were prompt. National Population Commission Administrative Assistant • • • • • May 2016 – April 2017 Office administrative work and establish a birth/death record. Increase community project supervision by being actively involved in community projects. Updated spreadsheets and databases to track, analyze, and report on performance and sales data. Executed record filing system to improve document organization and management. Recorded meeting minutes to provide a historical account of actions, measure progress against the strategic plan, and drive accountability. 4 AREAS OF CORE COMPETENCE • • • • • • • • • • • • • • • • Operations Management, and Strategy Sourcing FMCG sales revenue optimisation Sales process improvement. Service Delivery Management Vendor Management, and Sales strategy development B2B, B2C Management, and retail development. Retail and Marketing Model. Strong analytical and problem-solving skills Business management and development Team Management, and training. Procurement, Operations, Sourcing, and Contracting. Strategic Communication. Business development and revenue growth. Business management and marketing. Marketing route management. Advanced negotiation. 5 EDUCATION • University of Ilorin Master of Business Administration, and Marketing. • University of Ibadan Bachelor of Science, Industrial Chemistry. CERTIFICATIONS AND TRAINING • Effective Leadership, and Management Certification, • Certified senior sales professional Certificate CrossTie Solution. SalesRuby. , • Human Resources for Non-Human Resources Manager, Ripples Solutions. REFERENCES Excellent References are available on request. 2019 - – 2015