SCOTT MULLIGAN-|-
Sr. Account Executive | New Customer Acquisition | Customer Experience Platforms | Advanced Analytics |
Marketing Automation | Performance Marketing
PROFESSIONAL EXPERIENCE
The DAC Group – Proove Intelligence, 2019 to 2020
Customer Experience Analytics – New Start Up
Enterprise Sales Director
▪ Launched predictive science business unit building over $800K in enterprise client
revenues in the first year.
▪ Ability to work under intense pressure and time constraints exceeding quarterly
revenue goals.
▪ Co-authored the client-services on-boarding process resulting in 2 POCs becoming
annual agreements worth $350K in revenues.
▪ Spearheaded every phase of the sales cycle and go-to-market strategies leading to over
$5MM in new pipeline.
▪ Developed metrics for prospecting goals which helped me exceed my pipe by 5x.
▪ Acquired new POC projects totally $550K with Fidelity, Northern Trust, Uline.
Dunn Solutions Group, 2017 to 2019
Customer Experience- SaaS and Analytics
Enterprise Sales Director
▪ Generated $6MM in total revenues providing customer experience software and
professional services to F500 companies.
▪ Collaborated with a major retail brands on how to integrate e-mail marketing into their
engagement efforts leading to over $800K in marketing automation/email marketing
projects.
▪ Crafted custom product demonstrations of B2B marketing automation and e-commerce
platform solutions using buyer personas that led to a 90% close ratio.
▪ Advised wholesale clients on how to implement e-commerce with marketing
automation resulting in over $2.35MM in annual SaaS licenses including SAP, Magento,
Big Commerce, Listrac, SalesForce Marketing Cloud and LifeRay.
▪ Acquired over $4.5MM of new services and software revenues by partnering with
Monster Energy Drinks, Abbvie, AGIA, NORC, American Hotel Register, Jelmar.
Urban Airship, Chicago, IL, 2014 – 2017
SaaS- Customer Experience Platform
Sr. Director, Business Development – Retail
▪ Broke ground on new Business Development and beat every rep in annual quota from- with an annual quota achievement of $3.5MM.
▪ Co-led digital strategy sessions worth $500K across major retail brands including Target,
American Eagle Outfitters, Alaska Airlines and many more.
▪ Applied strategic account management to over 25 accounts leading to a 99% renewal
rate, demonstrating strong customer satisfaction.
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▪
Led all sales in 2016 acquiring over $3MM in net new F500 accounts including:
American Eagle Outfitters, Goodyear Tires, Rite Aid, Walgreen’s Allstate, Match,
United Airlines, Kroger’s.
Experian – Marketing Services, Chicago, IL, 2011 – 2014
Trailblazed a new digital agency group with revenues topping $10MM in 2014.
Director, Business Development
▪ Forged $2.5MM in new relationships first year including, data driven, advertising
campaigns for Target, Lenovo, Axcess Financial.
▪ Guided and onboarded 7 West Coast reps with an annual average quota of $1.25MM
annually.
▪ Maintained pipeline growth and accelerated deals using SalesForce resulting in over
$25MM in qualified opportunities.
Akamai Technologies - Acerno – Behavioral Advertising and Media Cooperative, Chicago, IL, 2009 –
2011
Sr. Account Executive
Collaborate with B2C companies on leveraging Akamai’s behavioral cooperative to acquire new
customers.
▪ Achieved $3.75MM in brand new contracts achieving 150% of quota attainment in 2009
and 2010.
▪ Drove ad network participation up by 500% including $3.5MM in commissions from
companies such as Best Buy, Redcats and Limited Brands.
Google Shopping – Channel Intelligence, Chicago, IL, 2006 – 2009
E-Commerce and Advertising Optimization
US Advertising Account Manager - Retail
▪ Activated the CI Ad Network to include over 30 retail and manufacturer brands totaling
$7MM over 2 years.
▪ President’s Club-.
EDUCATION & PROFESSIONAL DEVELOPMENT
MA in Counseling Psychology, Adler School of Professional Psychology, Chicago, IL
BS in Psychology, University of Illinois, Champaign, IL
Professional Skills: Strategic Selling, SPIN Selling, Dale Carnegie Sales MBA, Challenger Sales, Content
Marketing Best Practices, Account Based Marketing, MEDDIC, Combo Prospecting
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