Sassi Hizbullah

SASSI HIZBULLAH Marketing Strategist Experienced marketing professional with a strong background in branding, digital strategy, and team leadership. Proven ability to develop brand strategies, manage creative campaigns, and lead cross-functional teams. Expertise in building brand awareness and driving engagement through datadriven decisions. - - Karachi, Pakistan WORK EXPERIENCE EDUCATION LLB University of London 2024 - ongoing MBA Marketing IoBM | Khi, Pak 2019 - 2022 CGPA: 3.33 BBA Marketing PAF-KIET | Khi, Pak- CGPA: 3.38 CERTIFICATIONS Google Digital Marketing & E- commerce Professional Certificate | 2024 Attract and Engage Customers with Digital Marketing From Likes to Leads: Interact with Customers Online Think Outside the Inbox: Email Marketing Assess for Success: Marketing Analytics and Measurement Satisfaction Guaranteed: Develop Customer Loyalty Online Make the Sale: Build, Launch, and Manage E- commerce Stores EXPERTISE BRAND STRATEGY DIGITAL MARKETING COPYWRITING DIGITAL BRANDING Digital Marketing Strategist Brands Ranker May 2024 - Present Developed and executed social media strategies to increase brand awareness and engagement for all international clients, while leading a team of 8 to ensure alignment with broader marketing goals and timely campaign execution. Managed content creation and optimized campaigns to improve brand positioning across multiple platforms. Copywriter (Part-time) Faraz Does Marketing March 2024 - Present Developing engaging and persuasive advertising copy tailored for various platforms such as Facebook, Instagram, and more, ensuring alignment with brand voice, messaging strategy, and campaign goals for all international clients. Monitoring the effectiveness of copy and campaigns, analyzing engagement metrics, and providing insights for optimization. Media Planner KomalLakhaniOffical (Fashion Retail) 2023 - 2024 Spent around PKR 300K on message-based campaigns to generate high-quality engagement. Converted revenue worth 1M in sales in the fiscal year 2023 through Facebook campaigns. Maintained prospecting and retargeting account structure within Facebook to maximize qualitative conversions. Created multiple retargeting custom audiences based on Instagram engagement campaigns for effective lower cost per result. Drove multiple seasonal fashion promotions to build brand perception and awareness. Account Manager – BTL (Reckitt Benckiser Pakistan) Jan 2019 - Dec 2019 Nexus Promotions Pvt ltd. Planned & implemented region-wide strategies to support corporate campaigns. Day-to-day project management from conceptualization to execution & costefficient completion. Planning the marketing calendar, budgeting & executing within the timeline. Successfully reduced the annual budget for the Dettol School Program by 20% for Q2 & Q3 reaching a 7% increase in no. of schools. Developed an English-translated version of the Dettol School Program for the MENA region Managed to develop a short documentary based on the success story of a DSP anchor for the MENA region SASSI HIZBULLAH Marketing Strategist Experienced marketing professional with a strong background in branding, digital strategy, and team leadership. Proven ability to develop brand strategies, manage creative campaigns, and lead cross-functional teams. Expertise in building brand awareness and driving engagement through datadriven decisions. - - Karachi, Pakistan WORK EXPERIENCE Manager – Client Service EDUCATION LLB University of London 2024 - ongoing MBA Marketing IoBM | Khi, Pak 2019 - 2022 CGPA: 3.33 BBA Marketing PAF-KIET | Khi, Pak- CGPA: 3.38 CERTIFICATIONS Google Digital Marketing & E- commerce Professional Certificate | 2024 Attract and Engage Customers with Digital Marketing From Likes to Leads: Interact with Customers Online Think Outside the Inbox: Email Marketing Assess for Success: Marketing Analytics and Measurement Satisfaction Guaranteed: Develop Customer Loyalty Online Make the Sale: Build, Launch, and Manage E- commerce Stores EXPERTISE BRAND STRATEGY DIGITAL MARKETING COPYWRITING DIGITAL BRANDING July 2018 - Dec 2018 Vibrant Minds Lead & developed team members that included hiring, training, talent management for the department Managed a 2 million budgeted project for P&G with an exceptionally tight deadline Assiatant Manager – Client Service Vibrant Minds Feb 2018 - Jun 2018 Assisting the Manager in developing strategies for both trade & brand activation POC for clients Abudawood, Shan, Ebm, Dairyland) Successfully on-boarded clients: Whistlez, P&G, Reckitt Benckiser, wah snacks Constructed an ad brochure for EBM from scratch – Gluco Client Service Manager Midas Communication (PVT) Ltd. Jun 2017 - Jan 2018 Responsible for correspondence with the clients locally & internationally while also supervising the entire media & creative team. Work with client's sales/marketing departments to plan & create strategies, content, & other materials for the purpose of conveying a positive image to the target audience.