Over the past few years, I’ve worn multiple hats like media planner, strategist, copywriter, account manager and each role has sharpened my understanding of what makes a brand click with its audience. I’ve run Facebook ad campaigns that converted over 1M in sales, led a team of 8 at Brands Ranker to drive international growth, and worked on-ground with brands like Reckitt and P&G on high-budget, high-pressure projects.
My strength lies in combining creativity with performance. I build strong audience personas, map out content strategies that actually serve a purpose, and monitor campaigns closely to optimize along the way. I’m hands-on with Meta Business Suite, HubSpot, Google Analytics, Canva, LinkedIn Campaign Manager, and a few other tools that make the job smoother.