Sarah Mc Gee

SARAH MCGEE C O N V E R S I O N C O P Y W R I T E R CONTACT-incontextcopywriting.com Sarah McGee SKILLS PROFILE I am a professional copywriter who creates messages that generate sales for brands. I combine strong creative and analytical skills to produce copy that turns prospects into paying customers via social media, ads, web copy, and email. EXPERIENCE Copywriting FREELANCE COPYWRITER Content strategy In Context Copywriting SEO research 2021 - Present VOC research Perform comprehensive VOC research for brands Social media marketing Draft, edit & wireframe components of marketing campaigns Project Management Tools Plan and write complete sales funnels that convert Identify and recreate poorly performing pieces of copy EDUCATION Ghostwrite articles for industry-leading publications CONTENT WRITER/COPYWRITER BA HISTORY & CLASSICS Apeiron Digital Marketing Coe College 2015 - 2021 Cedar Rapids, IA Drafted project proposals Directed client-facing intake and ongoing consultation CERTIFICATIONS GOOGLE Google Analytics Google Display Ads COPY SCHOOL BY COPYHACKERS Master of Headlines Master of Brand Voice Master of Message Finding Master of Delivery Emails 10x Emails 10x Landing Pages 10x Funnels Created copy that increased engagement, web traffic & conversions Designed & curated creative assets for social media/blog posts, ads, and landing pages BUSINESS DEVELOPMENT MANAGER Ecotourism Greece 2011 - 2015 Developed and executed successful content strategy Cultivated a network of eco-friendly partners Expanded web presences and reach Wrote and managed ads