Sarah Mc Gee

I believe that effective copywriting starts with voice of customer data. That's why thorough research is the first step I take in any project and (when done well) leads to better campaign peformance time and time again.

Unfortunately most businesses don't know this. They like copy that sounds clever and catchy. But people aren't persuaded by clever. They won't take action until your copy speaks to their initial beliefs, objections, and deepest desires. I help companies find, craft, and test the messages that do these exact things.

On the content side, I've done this by creating social media content for B2B and B2C brands, ghost writing articles for industry publications and company blogs.

In terms of copywriting, I have experience in developing lead generation/lead nurturing sales funnels, building out email campaigns, writing and designing landing pages/web pages.

The copy I write piques interest and echoes the brand identity. But most importantly, it does the one job its supposed to do: convert.