Santiago Tormen

Santiago Tormen (- • 180101 Ambato – Ecuador (Available for remote work) •-• LinkedIn URL: www.linkedin.com/in/santiago-tormen- BUSINESS ANALYST CRM IMPLEMENTATION | BUSINESS MANAGEMENT | DATA ANALYSIS IN EXCEL Detail-oriented and accomplished Business Manager with 14 years of expertise in business development, data analysis, and process improvement to support organizational growth. Proficient in evaluating information, account management, and implementing strategic end-to-end business process solutions to achieve desired operational outcomes. Adept at collaborating cross-functionally with diverse teams to enhance overall efficiency. Possesses a strong sense of leadership, problem-solving, and excellent communication skills with a keen eye for detail and a passion for learning. WORK EXPERIENCE Distribuidora PC-T - Ambato, Ecuador Apr 2022 - Present GENERAL AND BUSINESS MANAGER Co-founder and co-owner of Distribuidora PC-T, a company focused on the commercialization of mass-market products. Currently selling purified water to a varied customer base of corporate entities. The company operates independently, allowing me the flexibility to explore new professional opportunities. • • • • • • Maintain supplier connections efficiently to guarantee an optimal supply of products. Improved brand positioning by putting marketing and social media ideas into practice. Successfully raised conversion rates and product awareness, bringing in nearly 500 new clients. Research the market and competitors to identify potential business opportunities. Moreover, wellplanned product positioning supported the creation of strategic choices that raised competitiveness. Launch marketing campaigns to boost market share, cultivate client loyalty, and meet monthly sales goals. Created targeted sales channels, increasing the number of corporate clients by 50% the first semester, and diversifying sources of income. Responsible for business logistics, creating weekly delivery plans for each client to guarantee accurate and timely delivery and increasing customer satisfaction. Secreto 55 & Pizza 55 – Ambato, Ecuador Nov 2020 - Present BUSINESS AND ADMINISTRATIVE MANAGER Co-founder and co-owner of Secreto 55 & Pizza 55. Company focused on the commercialization of food products nationwide. • • • • • Built a network of retail partnerships, resulting in product placement in over 35 nationwide locations, driving significant market expansion and elevating brand recognition. Prepare and analyze reports with complex analysis and data for management review. Responsible for business logistics, conducting process analysis and identifying key issues. Management of marketing initiatives, such as content creation, social media plans, and advertising campaigns that boost brand awareness and foster consumer loyalty. Conduct exhaustive research and business analysis, processes and procedures to execute business solutions to clients’ needs. Vehysa - Autoelite – Ambato, Ecuador Nov 2019 – Oct 2020 BUSINESS MANAGER Automotive dealer of ASSA group in Ambato, representing Hyundai and GAC vehicle brands. • • • • • Effectively directed the company's commercial management strategy and CRM activities to achieve sales targets and enhance client engagement. Collaborated with marketing team to develop targeted campaigns, enriching market reach and strengthening brand visibility, while generating new leads to drive business expansion. Generated expert reports outlining the outcomes of commercial execution achievements, challenges, and growth prospects for general management. Supervised a group of 10 professionals directly, with an emphasis on meeting business goals, and providing good leadership and opportunities for professional growth. Conducted market research to understand industry trends and potential client needs. Llantasierra S.A. – Ambato, Ecuador Jan 2014 – Nov 2019 BUSINESS MANAGER Tire importer for light vehicles and trucks, retreading and heavy machinery, offering products across the country. • • • • • • • Handled projects in the commercial sector, assigning work to the team, setting deadlines for completion, and ensuring that tasks were completed. Created commercial strategy and sales budgets to achieve monthly goals. Oversaw monthly sales goals of $500.000 across the country, averaging between 90% and 110%. Supervised the 4 offices (Ambato, Quito, Guayaquil and Riobamba), sub distribution, and made frequent field visits to support sales representatives with corporate clients. Business development strategies in AC DELCO spare parts line to obtain a 40% increase in revenue. Improved team members' sales abilities and fostered their personal and professional growth by implementation of training programs. Led a team of 20 professionals, ensuring a collaborative and results-oriented work environment. Analyzed large volumes of data in Excel to generate estimates and projections for merchandise orders in China, facilitating strategic planning, and optimization of inventory management processes. SALES MANAGER Jan 2010 – Dic 2013 • Successfully managed and supervised client portfolio, ensuring efficient control over accounts receivable of the sales team, while consistently achieving 90% - 100% of target sales every month. • Implemented successful business plans to increase Ambato's office awareness, attract new clients, increase sales and market share. • Led a team of five experts, inspiring and guiding them to meet challenging objectives and continuously raise performance expectations, while conducting weekly meetings to develop plans aimed at reaching certain spending caps. • Responsible for data quality and data transformation through filtering statistical calculation. EDUCATION Google – Coursera – Online Google Project Management – Present Tecnológico de Monterrey – Quito, Ecuador Business Management Diplomat – 2013 PUCE Ambato – Ambato, Ecuador MBA Business Administration – 2011 - 2012 PUCE Ambato – Ambato, Ecuador Business Administration (Marketing Major) – 2005 - 2010 New Milford High School – CT, USA High School Senior Year – 2003 - 2004 PROFESSIONAL SKILLS • • • • • • • CRM implementation Business modeling Advanced Excel Database management and analysis Social media: Instagram, Facebook Management of prospecting model Trello & Asana LANGUAGES Spanish: Native English: Fluent - C1