Sanja Djurdjevic

Landing page Content 1. Header 1. Add the name of the webinar/product first, and then add the colon (:) as a separator 2. Add a key phrase as the introduction. NOTE: Keyphrase should indicate either: a. What the webinar teaches, or b. What the attendee/reader gains from the webinar Examples: 2. Introduction to the webinar The purpose of this section is to further explain what the attendee will discover/learn/gain. Examples: 1. Add a persuasive phrase ■ Consider what the customer gets ■ Use short sentences 2. Explain what the course offers. ■ State that the Webinar is FREE ■ Add a semicolon as separator ■ Use Keywords ■ State that no Experience is required * 3. Add a paragraph to explain what will be the results of the webinar - what the attendee will learn: ■ State what tools/framework/lessons the attendee will discover ■ State how the webinar will help the attendees reach their goals ● Include numbers and metrics, if they are available ■ State that no experience is required * 4. Add the “IMPORTANT” section: ■ State that the webinar offers a real training ■ Add a call to action (“Come ready to learn…”, “Put me to test…”) 3. Meet the person The purpose of this section is to introduce the speaker. If the speaker’s biography or other information is available, use it to summarize the introduction in this paragraph. Inform the webinar attendees about the speaker’s: ● Background ● Qualities ● Vision and goals (what the speaker wants to achieve) Example: 4. "Contents" of the webinar The purpose of this section is to inform the attendees that the webinar is live, and that they need to reserve their seats on time, as well as to provide additional information about the contents of the webinar (what lessons and topics will be covered). 1. Add the “Limited seats” section: ■ State that the webinar/training is LIVE ■ State the number of seats available ■ Add call to action (“Register now”, “Secure your seat”, etc.) 2. Add the “What you will discover” section: ■ In a checklist format, list the topics that will be covered in the webinar 3. Add the summary of the webinar and a call to action (to reserve seats) Examples: 5. “3 secrets” section The purpose of this section is to present the “3 Secrets” that the speaker will reveal in the webinar, and explain what the attendee will learn from them. Examples: For each section (Secret), follow the steps below: 1. Add Title 2. Add subtext a. In 50-80 words, explain how each of the Secrets benefits the attendees. When writing the subtext, consider the context of each secret: Secret #1 provides a brief of the topic that will be explained in the webinar. Consider the following: ● Why is it the best time for the attendee to learn about the topic ● What goals the attendee will be able to reach once they learn how to use the knowledge gained (by following a formula/framework) ● How the topic will be approached in the webinar (step-by step, breakdown etc.) Secret #2 states the rules and steps that the attendee needs to take to reach their goals, which will be covered within the Secret #2 topic. ● If numbers are available, make sure to include them in the description (e.g. 5 steps, 3 rules, etc.) Secret #3 summarizes the benefits of the webinar by indicating what will be provided to the attendees (framework, guidance, action steps), what they will learn from the webinar, and what will be the results. 6. “Formulas/Framework” section This section gives a glance of what will be taught in the webinar by stating the reasons to attend the webinar and the benefits it will provide. The section summarizes the formula/framework advocated in the webinar and goes through the topics and steps that will be discussed. 1. Add a Title a. The title should represent the main reason to attend the webinar. ● Try to be direct and persuasive ● Use Keywords 2. Add Body text: a. Explain the background of the formula/framework - how it works in specific industries. b. State the Mission - what is the purpose of the webinar? What will the attendee become/get? c. List the reasons to attend the webinar. You can either: ● ● List the reasons numerically (“First, Second…”) and then add details Summarize the reason in the title, and then add subtext 3. Add a Call to action a. Direct the reader to click the button to register for the webinar. Examples: 7. Results section The purpose of this section is to showcase both the past results of the webinar - how it helped people, and explain how the webinar is different from other offers in the market - what exactly the webinar teaches. 1. Add the Title a. Name of the webinar/product OR b. “Track record of results” to indicate the purpose of the section 2. Add the Subtitle *: a. A brief of the webinar 3. Add Body text. Consider the following: a. Add persuasive phrases: ● Use question forms to list the questions which the webinar provides the answers to ● (e.g. “Could you potentially replace your income by trading in your spare time?”) State how this webinar is different - compare b. State the duration of the webinar (minutes), if the information is available c. Use the name of the webinar in a sentence and explain: ● What the webinar covers ● What the webinar name implies d. List the Numbers: ● Years of experience ● Past results (e.g. no. of deals closed, no. of clients helped, revenue, etc.) e. Add a Call to action * ■ State that the webinar is free ■ Direct reader to register for the webinar Examples: 8. Insider secrets section 1. Add the Title a. Use short sentences OR key phrases 2. Add Body text - list the benefits of the webinar in a checklist format. Consider the following: ● Use numeric data, such as: ○ When the formula/framework was first discovered ○ Results of the Speaker (income/profit) ○ The profit the attendee might have after learning the techniques explained in the webinar ○ Percentages ● Use the contents of the webinar, such as: ○ “How to…” achieve the results ○ Methods that will help the attendee ● Bold the numbers and keywords Examples: