Salmiah Hameed

Salmiah Hameed Professional Sales & Marketing -- Kuala Lumpur, Malaysia Professional Summary Results oriented marketing, business development, and sales professional with 10+ years of experience driving brand growth, lead generation, and revenue acceleration across Malaysia and Southeast Asia. Expert in full-funnel strategies, performance marketing, CRM automation, B2B sales, and client acquisition. Proven ability to grow new business, secure high-value partnerships, and lead cross-functional teams aligned with strategic business goals to consistently deliver measurable results. Core Competencies Business Development, B2B Sales & Key Account Management Sales Enablement, Client Relations & Consultative Selling Strategic Marketing, Sales & Campaign Leadership Digital Advertising & Performance Marketing Brand Positioning & Go-to-Market Strategy CRM, Lead Nurturing & Email Automation SEO/SEM, Conversion Optimization, Analytics Social Media & Influencer Marketing Strategy Copywriting, Content Creation & Messaging Strategy Professional Experience Head of Marketing KKKL Travel & Tours May 2024 – Apr 2025 Business Development & Accounts Lead 2Stallions Agency, Kuala Lumpur Jan 2022 – Apr 2024 Led 360° campaigns across digital, influencer, and programmatic channels, achieving 2x ROAS on RM250k+ ad spend Developed branding, visual identity, and messaging strategies to drive engagement and credibility Automated CRM workflows by increasing conversion and retention rates Managed influencer partnerships and personalized email sequences to build loyalty and visibility Managed influencer partnerships and personalized email sequences to build loyalty and visibility Crafted growth strategies that unlocked new markets and increased revenue Implemented structured lead qualification process, increasing conversion rate by 30% within one year Built strong B2B relationships and closed high-value deals through data-informed pitches Conducted market research and analysis to shape outreach and service offerings Aligned internal teams across marketing, sales, and operations to client objectives Worked across diverse industries including travel, tech, education, F&B, Pharma and professional services Business Development Manager Caspian Digital Solutions, Kuala Lumpur Mar 2021 – Dec 2021 Account Manager, Advertising & Marketing Sun Media Corporation Jun 2011 – Feb 2019 Sales & Marketing Executive Emerald Capital Development Jan 2007 – Jan 2011 Spearheaded client acquisition and exceeded quarterly revenue goals Built a pipeline of high-potential leads and streamlined follow-up processes using CRM automation Developed tailored proposals and closed business through persuasive sales presentations Introduced digital innovation strategies to optimize internal workflows and delivery Grew advertising revenue through strategic planning and campaign execution Partnered with creative team to develop ad content and messaging tailored to key account objectives Exceeded annual sales targets by upselling and optimizing client accounts Delivered B2B pitches and cross-functional campaign support Managed property sales, exhibitions, and customer servicing initiatives Engaged walk-in prospects and led one-on-one consultations that contributed to over 40 unit sales Conducted competitor research and maintained ISO documentation Supported project delivery and renovation coordination Education Executive Diploma in Business Studies & Administration Olympia College Studied marketing principles, sales techniques, business communication, management, and administrative operations with a focus on real-world business applications. Certification B2B Sales Masterclass – Udemy Brand Strategy Bootcamp – Udemy Digital Marketing Certification – Reliablesoft SEO Specialist Certification – Reliablesoft Digital Marketing Fundamentals – Training Minds Languages English (Fluent; proficient in business writing, presentations, and professional communication) Bahasa Malaysia (Fluent; strong written and verbal skills in corporate and sales environments) Tamil (Conversational; basic understanding and spoken communication) Tools & Platforms Advertising: Google Ads, Meta Ads, YouTube Ads, TikTok Ads, Analytics & Tracking: Google Analytics 4 (GA4), UTM Tracking, Meta Pixel, Google Tag Manager CRM & Automation: ActiveCampaign, HubSpot Design & Content: Canva, Adobe Illustrator SEO & Marketing Tools: SEMrush, Ahrefs, Yoast SEO, Google Search Console Web & CMS: WordPress, Webflow, Shopify