I am a strategy-led growth marketer with 10 years of hands-on experience translating ambitious business goals into clear, measurable wins for brands across Malaysia, Singapore, and wider APAC. I cut my teeth on the media-buying floor of a global agency, where I managed six-figure budgets for FMCG giants and quickly learned that data without strategic context is just noise. Those early lessons shaped my career: today, whether I’m optimising a single campaign or architecting an end-to-end growth roadmap, every decision I make ties back to revenue, margin, or lifetime value.
I thrive at the intersection of creativity and data. Stakeholders appreciate my ability to absorb complex objectives, design actionable strategies, and communicate results in language that resonates from boardroom to bullpen. If you need an individual talent who can step in, diagnose growth bottlenecks, and execute with precision—while upskilling your team along the way. I’m ready to help turn strategic vision into predictable, scalable outcomes.