Salman Saleem

Salman Saleem Date of birth: 04, January 1994 Address: PECHS, Block 2, Tariq Road, Karachi E-mail:-Cell No: - Objective To obtain employment with a company that offers a positive atmosphere to learn and implement new skills and technologies for the betterment of the organization. Skills & Interests Education 2017 BSE Software Engineering Bahria University, CGPA 3.5 Professional Experience Nov’ 18 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Digital Marketing Strategist - Cloudways, Malta Developing, managing and optimizing digital marketing campaigns. Devising strategies to drive online traffic and conversion on the company website. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies for quarterly marketing plans Maintaining high conversion rates and low cost per conversions. Design, build and maintain our social media presence Devising content for social media, digital advertising, email campaigns Providing Creative Manager with a brief for required digital artwork Produce Quality Evergreen Articles Track Keywords & SERP Analyze Traffic Behaviour and propose changes Achieve Quality Signups Sponsor Meetups Manage SEO Of pages Content Distribution Marketing Product Owner of providers Partnership Collaboration Engagement with influencers Get Reviews Done Outrank Competitors Analyze reports on Microsoft Power BI Handle Facebook Ads Handle Advertisement PPC • • • • • Digital Marketing User Acquisition SEO Inspection Analytics PPC Facebook Ads Audience Engagement Email Marketing Content Marketing Content Generation Partnership Building Web & Mobile Application Extra-Curricular Activities • • • Member, Software Engineering Society Head of IT, DYSF Member, Journalist Group Aug’ 16 - Oct’ 18 • • • • • • • • • • • • • • • • Define the product strategy and roadmap Manage the product throughout its lifecycle from concept to end-of-life Collect, manage and maintain traceability of requirements from all stakeholders across product releases Propose a product marketing plan and budget and then deliver against it Write Product Requirements and Market Requirements documents Work with internal stakeholders and third parties to assess and establish partnerships Be the recognized expert in the business on the product, the market, relevant technology and the competition. Perform product demos to customers and develop relationships in key clients (if B2B) Lead the virtual product team to ensure delivery of agreed objectives Set pricing Monitor, report and improve product performance Run trials and MVPs, develop and deliver go to market launch plans Promote the product to sales teams through sales training sessions, webinars, newsletters and other mechanisms Develop and deliver training to technical sales support Manage development and marketing projects to deliver to plan Represent the voice of the customer in senior level management meetings June’ 14 – July’ 16 • • • • • • • Product Manager – TCV Pvt Ltd, Pakistan Software Engineer – FHM Media, Pakistan Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions. Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code. Improves operations by conducting systems analysis; recommending changes in policies and procedures. Protects operations by keeping information confidential. Provides information by collecting, analyzing, and summarizing development and service issues. Accomplishes engineering and organization mission by completing related results as needed. Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle. Achievement Mentioned among 30 Digital Marketing Expert in Einstein Marketer, 2019 Speaker in AI 2020 Conference, Dubai, 2020 Publisher/Contributor Author on more than 8 sites Certified from HubSpot, Google & LinkedIn Contributor on high publication sites References to be furnished upon request