Salman Saleem

I've honed my ability to align teams to work towards common goals and KPIs. I take a consultative approach and understand that communication is critical to obtaining alignment. That's why I flex to fit

others’ communication styles as a means to be more effective in fast-paced environments with cross-functioning teams. It works.

| believe there is always something to learn, and with digital media's rapid pace, there’s still something new! | enjoy collaborating with others (either in person or virtually) to gain different perspectives to refine strategies. A/B testing is actually “fun” to me, and I love the insights testing provides. (It's key to optimizing campaigns and maximizing ROI!) With the plethora of data sets that exist in today's marketing and business world, my perpetual curiosity drives the analytical side of my brain as I search for (and find) answers about why tactics are performing above or below expectations.

There's rarely a dull moment in my workday, and I like it that way.

A few key achievements

1. Developed in-house digital marketing teams which allowed us to save/reallocate 9% of annual marketing budget + develop internal talent

2. Optimized multiple digital channels (SEM, Social, Video, Email, Programmatic, Mobile) to consistently achieve a blended Return on Investment of at least 12:1

3. Revamped reporting processes using visualization tools which resulted in a 50% reduction in manual reporting hours

Marketing technologies/skills

»Search Engine Marketing (SEM): Doubleclick Search*

» Social: Facebook, YouTube, Twitter, Instagram, Hootsuite

» Analytics/Visualizations: Microsoft PowerBl*, Adobe Analytics, Google Analytics, Google Data

Studio

*denotes contract negotiation and/or implementation