Salim P. Khubchandani
| DOB: 12/08/1961| Nationality: Indian (Malaysian Resident Permit)|
|Current Address: 2, Elitis Tirai Rimba, Valencia, Sungai Buloh, Selangor, Malaysia, 4700 |
| Email:-| LinkedIn: Salim Khubchandani |
WORK EXPERIENCE
Jan 2019 – Present Independent Consultant : Marketing Analytics and Digital Marketing
(Malaysia)
● Consulting for Marketing Communications Agencies in Kuala Lumpur in role of
Marketing Analytics and Marketing Effectiveness Auditor for some of their
leading brands (global and local)
● Digital Marketing Strategy and Analytics inputs directly for own Clients in various
domains (Property, Consumer Goods, Entertainment)
● Organising and Conducting Workshops and Training Sessions for Agency
Personnel and Industry public on topics related to Marketing Analytics and Digital
Marketing Strategy. Training Partner with MDEC (Malaysia Digital Economy
Corporation).
● Mentor for Data Analytics Track with Springboard, a California, US based
Executive Education Brand
2005-Present
On-Target Marketing Solutions Sdn. Bhd.
(Malaysia)
● Founder and Managing Director of a profitable boutique Digital communications
consultancy, managing a team for strategy and creative implementation for a
portfolio of blue chip brands across categories.
● Implemented several successful Digital Performance Marketing and Social Media
Campaigns over the past few years for brands including Century Battery,
Eastspring Investments, Nessa, Blackmores and several other blue-chip clients.
● Successfully implemented data analytics projects for brands like Toyota in a
consulting role.
● Won A&M Magazine’s Agency of the Year (CRM) in 2010.
● Formed strategic alliance with leading companies in the region, including M&C
Saatchi and SAP.
● Google Partner agency, managing SEO/SEM and Google analytics for clients.
● Managed and value-added services partner, representing Media Toolkit, a global
social listening player in Malaysia
● Certified Trainer for PMSB (Govt body supporting HR Dev Fund, Malaysia) and
Faculty Member / Trainer for Marketing Analytics Workshops
● Industry Expert in 2018 with MDEC (Malaysia Digital Economy Corporation)
● Further information and client portfolio available at www.ontarget.com.my
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Thompson Connect (CRM Division of JWT)
(Kuala Lumpur, Malaysia)
● Director-in-Charge and responsible for setting up the division.
● Managed CRM projects for JWT in Singapore.
● Acquired, and grew a portfolio of multi-national leading brands, including
McDonalds, Standard Chartered Bank, Ford, Kraft and Double A Paper.
● Led Standard Chartered account for JWT, Malaysia
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Taj Group of Hotels
(Mumbai, India)
● General Manager, Loyalty and Database Marketing
● Conceptualised and launched the Taj Inner Circle, the group’s first chain-wide
loyalty program across over 80 domestic and international properties.
● Spearheaded program implementation, which included setting up a Loyalty
Centre and working with leading software vendors towards developing loyalty
management software.
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OgilvyOne Worldwide
(Mumbai & Bangalore, India)
● Manager, Southern Region: Headed the agency operations and financial
responsibilities for Bangalore and Chennai markets.
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Account Director, Western Region: Headed the agency operations and financial
responsibilities for Mumbai and Pune markets.
Focussed on growing the agency through new business acquisition and managing
existing clients for their CRM and brand building activities, for both the above
positions.
Everest – Saatchi & Saatchi
(Mumbai, India)
● Account Director managing approximately 70% of the agency’s revenue
responsibility and reporting directly to the Managing Director.
●
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Managed a set of blue-chip brands including Parle, Pidilite, Hindustan Pencils,
Godrej, JK Industries for their traditional, print-based advertising and
communication campaigns.
Headed the client servicing team.
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Lintas, India
(Mumbai, India)
● Account Manager servicing a set of clients specifically for their database
marketing campaigns, including HSBC Bank, Unilever and Air India.
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Sheraton Group of Hotels, India
(Mumbai, India)
● Assistant Marketing Manager, leading the sales and marketing team and
responsible for revenue generation in Rooms, F&B and conferences through
targeting customer segments of Corporates, Airlines and Travel Trade.
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Philips India
(Mumbai, India)
● Management Trainee, Product Executive and Product Manager.
● Brand management and managing the 4 Ps of the marketing mix specifically with
regards to consumer electronics (video products).
EDUCATION
Q3 2017
Class of ‘84
Class of ‘82
HELP University
(Kuala Lumpur, Malaysia)
● Data Science On-Ramp Certificate
(Programming in Python & R, Machine Learning Fundamentals, Data
Visualisation, AI and Deep Learning Fundamentals)
University of Mumbai (NMIMS)
(Mumbai, India)
● Specialisation in Marketing and graduated with a MMS (MBA) degree.
● Represented the college at Inter-collegiate Table Tennis tournaments.
University of Mumbai (Jai Hind College)
(Mumbai, India)
● Bachelor of Science in Mathematics and Physics.
● Represented the college at Inter-collegiate Table Tennis and Tennis tournaments.
INDUSTRY ACCOLADES
Jury Member of DM Asia Awards (2015),
Jury Member of DM Association of Malaysia Awards -), ,
On-Target awarded Agency of the Year (CRM) in 2010,
Certified Trainer for PMSB (Govt body supporting HR Dev Fund, Malaysia) and Faculty Member / Trainer
for Marketing Analytics Workshops conducted in association with MDEC, Malaysia and Local Malaysian
Companies and Universities
BFM (Business Radio Channel) Panel Guest Speaker in 2014
PROFICIENCY IN DIGITAL AND DATA ANALYTICS TOOLS
Proficient with Performance Marketing platforms and Social Media Monitoring and Listening Tools (Sprout
Social, Social Bakers, Netbase and Media Toolkit)
Trained in Data Analytics and Visualisation programming languages / platforms incl Python, SQL, MATLAB
and Tableau
OTHER INTERESTS
Golf and Culinary Arts
