Salim Khubchandani

Data and Marketing Analytics is what am most passionate about, with over three and a half decades of Marketing experience and domain knowledge, combined with a Data Science certification, to further sharpen deriving consumer insights and better understand as well as target consumers. 

Have put my skillsets and experience to use by developing models towards forecasting, evaluating media effectiveness using regression, developing media mix models, and have also been working with other supervised and unsupervised learning algorithms in areas of segmentation, lifetime value and more.

Most recently, have been selected by Springboard, California a US based Education Company running Executive Education Programs, to Mentor for some of the students on the Data Analytics Track.

Based in Malaysia since 20 years but very mobile and flexible, founded and ran an award-winning, full-services marketing communications agency with focus on digital communications/ media and transformed it into a data analytics, digital consulting and training outfit. 

Earlier, acquired over two decades of domain knowledge and experience, having worked as a marketer with leading marketing organisations and blue chip brands like Philips, Taj Group of Hotels (India), Starwood as well as communications agencies like WPP's OgilvyOne Worldwide and J. Walter Thompson 

Among other successes in the past, conceptualised and set up from scratch, a successful chain-wide Guest Loyalty Program across 80 hotels worldwide, for India's Taj Group of Hotel, in the late 90s. Also, extensive experience and understanding of managing clients and brands in the Financial Services/Banking sector.  

Empaneled by MDEC (Malaysia Digital Economy Corporation) as a guest-speaker/trainer and enjoy writing, thus contribute to leading local Marketing publications with articles on topics related to data and digital.

Skillsets acquired include knowledge of SQL/MySQL, Python Programming, Data Visualisation and Machine Learning Algorithms, among other fundamental analytical skills.