W. A. S. WISANPERUMA
Marketing Executive
A Strategic marketing professional with the capacity to execute any project to completion and
consistently deliver exceptional results. Skilled in incorporating skills and innovative strategies to
create unorthodox campaigns to tackle operations ahead of the curve.
Contact
Address
Colombo, Sri Lanka
Date of Birth
5th March, 2002
Education
2017
The Cambridge GCSE
Examination Ordinary Level
2019
The Cambridge GCSE
Examination Advanced Level
2020
Diploma in Mechanical Engineering
Edith Cowan University
Expertise
Social media strategy
Marketing
Project management
Market research
SEO analytics
Socials
LinkedIn - linkedin.com/in/sakuniwisanperuma-0a-/
Instagram - @sakuniii
Facebook - @sakuniwis
Work Experience
2023, October - Present
Teardrop Boutique Management l Sri Lanka
Marketing Executive
Overseeing social media strategy for a portfolio of 8 boutique hotels, 1 restaurant, and 2
luxury villas across Sri Lanka. Responsible for shaping brand identity, driving
engagement, and increasing direct bookings through creative storytelling and datadriven campaigns.
Develop and implement marketing strategies aligned with brand and business objectives.
Manage content creation, copywriting, and performance analysis across social platforms.
Coordinate photoshoots, PR collaborations, and partner deliverables to maintain a
consistent brand presence.
Plan and execute promotional campaigns and offers to boost visibility and occupancy.
Use data-driven insights to optimise marketing performance and ensure budget
efficiency.
Leverage Sprout Social to monitor analytics, generate reports, and identify trends that
inform strategy and optimise results.
2022 - 2023, September
Classic Travel (Pvt) Ltd - Expolanka Holdings PLC l Sri Lanka
Junior Marketing Executive
Develop, strategize and execute marketing/ social media campaigns.
Establish quantitative and qualitative KPIs to be achieved.
Build synergetic work flow between company departments and external suppliers.
Perform extensive market research to establish competitive advantage and guarantee
ROI.
Spearhead largescale company events with strict budgets.
Social media management inclusive of content creation, strategizing, creating AD
campaigns, analyzing and monitoring progress for 2 brands, across several platforms.
2021 - 2022
Chokolaate Magazine l Sri Lanka
Marketing Assistant
Marketing campaign and strategy development.
Co-headed the marketing division and all executed projects.
Ensure quarterly/annual targets are achieved successfully.
Social media management for company brand and all contracted clients.
Writer/Blogger
Experienced writer/blogger for the Chokolaate Magazine and Blog.
Cover feature writer and recurring columnist of Chokolaate Magazine
2020 - 2021
Not Another Agency l Sri Lanka
Project Management
Social media management for all contracted companies.
Project management for all company activities.
Contact point between company and international/local clients
Volunteer experience
Kalyana - Part time volunteer
Rotaract club of ACBT - General Member
Engaged in various community services throughout school years from-.
