Sakuni Wisanperuma

I serve as a Marketing Executive overseeing the digital identity and strategic growth of a diverse portfolio of luxury properties, including eight boutique hotels, two villas, and a restaurant. My work centers on driving direct bookings and guest engagement by blending creative storytelling with rigorous, data-driven strategy. I conceptualize and execute the visual and strategic layout for multi-platform content calendars, ensuring a cohesive and premium brand presence across all digital touchpoints. To maintain this high-end market positioning, I coordinate professional photoshoots, manage PR collaborations, and deliver high-impact promotional campaigns designed to maximize property visibility and occupancy. Using advanced analytics platforms like Sprout Social, I monitor performance metrics and identify emerging trends to optimize marketing budgets and refine my approach. Beyond content production, I act as the primary brand steward by managing community interactions and overseeing the business’s reputation on critical review platforms such as TripAdvisor and Google Reviews. By implementing innovative, "unorthodox" strategies, I ensure that the properties I represent stay ahead of the curve in a competitive global market