Safiya Abdullahi

SAFIYA ABDULLAHI ■ Abuja, Nigeria ■ Portfolio: safiya-abdullahi.my.canva.site ■ Instagram: @safiyaabdullahi PROFESSIONAL SUMMARY Creative and detail-oriented Branding Specialist with over 2 years of experience in content creation, brand strategy, and digital marketing. Skilled in crafting compelling brand stories, building strong brand identities, and boosting visibility across digital platforms. Passionate about helping brands develop a consistent image that truly resonates with their audience. CORE SKILLS • Brand Strategy & Identity Design • Content Creation & Storytelling • Digital Marketing & Social Media • Canva Design & Visual Branding • Market Research & Trend Analysis • Campaign Development • SEO Optimization • Project & Client Management WORK EXPERIENCE Content Creator & Branding Assistant Freelance | Jan 2023 – Present - Created strategic content for both personal and client brands on Instagram, TikTok, and YouTube. - Designed cohesive visual brand identities using Canva and Adobe Express. - Collaborated with business owners to define brand tone, messaging, and voice. - Increased engagement by 60% through consistent branded content. - Designed brand assets including logos, banners, and brand kits for fashion, lifestyle, and beauty clients. Social Media & Branding Intern Creative Hub Africa | Jul 2022 – Dec 2022 - Conducted market research, audience profiling, and competitor analysis. - Scheduled and managed content across Instagram and Facebook. - Contributed to organizing brand photoshoots and executing digital campaigns. - Participated in the rebranding of 3 client projects, enhancing brand visibility and cohesion. EDUCATION Bachelor of Arts – Mass Communication (In Progress) [Your University], Nigeria PROJECT HIGHLIGHTS Personal Branding Project Developed a personal brand focused on visual storytelling, mockups, and niche branding content. Mini Rebranding for Fashion Label Designed a brand kit, social media templates, and new logo—resulting in 1K+ new followers for the client. Instagram Strategy Campaign Executed a 30-day content plan for a small business, increasing profile visits by 75%.