Safiya Abdullahi

I am a dedicated Branding and Digital Marketing Specialist with over 2 years of experience helping brands—from startups to SMEs—build powerful, consistent, and emotionally resonant brand identities that drive trust, loyalty, and sales.

Over the years, I’ve worked with various clients across Nigeria and internationally, helping them craft visual, strategic, and digital narratives that stand out in competitive markets.

🔹 PROFESSIONAL EXPERIENCE

**🏢 **

Saharah’s Glow Skincare – Lagos, Nigeria

Brand Consultant & Designer | Jan 2023 – May 2024

• Rebranded the company with a natural and luxurious identity.
• Designed a full visual identity system including logo, color palette, packaging, and product labels.
• Built a content strategy for social media that boosted engagement by 70% in 3 months.
• Developed brand voice and messaging for use in email marketing and website content.

**🏢 **

BrightMinds Educational Academy – Abuja, Nigeria

Brand Strategist | Aug 2022 – Dec 2022

• Conducted a full brand audit to identify weak areas in perception and communication.
• Crafted new brand messaging that reflected core educational values and modern teaching styles.
• Created branded templates, stationery, banners, and an updated slogan for outreach materials.
• Helped increase enrollment inquiries by 35% post-launch.

**🏢 **

TechWise Startup Hub – Nigeria/USA (Remote)

Brand Strategy Consultant | June 2024 – Present

• Spearheaded development of the brand architecture, vision statement, and positioning.
• Designed pitch deck templates and wireframes in Figma for tech product mockups.
• Collaborated with UI/UX designers to ensure brand consistency across digital interfaces.

**🏢 **

Self-employed & Freelance

Freelance Branding Expert | 2022 – Present

Worked with over 10 small businesses and personal brands including:

• Anaya Fashion – Logo and Instagram branding (2022)
• Hailey Foods & Drinks – Product label design and tagline creation (2023)
• Saudat Events – Event planning brand launch strategy (2023)

🛠️ SKILLS & SERVICES

• Brand Identity Development – Logos, fonts, brand guidelines
• Brand Messaging & Positioning – Taglines, vision, mission, tone of voice
• Social Media Branding – Grid planning, highlight covers, bio optimization
• Packaging Design – Labels, boxes, jars, product mockups
• Marketing Collateral Design – Flyers, brochures, business cards
• Brand Strategy Consulting – Competitive analysis, audience research, value propositions
• Website Branding – Wireframe layout support, color & typography application
• Brand Audits – Diagnosing brand gaps and giving detailed improvement reports

💻 TOOLS I WORK WITH

• Design: Canva Pro, Adobe Illustrator, Photoshop
• Prototyping: Figma
• Communication: Slack, Zoom, Google Meet
• Project Management: Notion, Trello, Asana
• Marketing Tools: Buffer, Mailchimp, Meta Business Suite

📈 RESULTS & ACHIEVEMENTS

• Helped clients increase visibility and brand engagement by up to 80% within 6 months.
• Delivered over 30 branding projects in 2 years across education, beauty, food, fashion, and tech industries.
• 100% job success on freelance platforms, with repeat client retention.
• Designed full brand kits for 5+ new business launches.

📂 PORTFOLIO SAMPLES AVAILABLE

✅ Full brand kits (PDFs and mockups)

✅ Before & after brand makeovers

✅ Social media branded templates

✅ Strategy documents and presentations

📁 Portfolio available on request or view via Google Drive/Behance [https://safiya-abdullahi.my.canva.site/]

🔑 WHY HIRE ME?

I combine creativity with strategy. My goal isn’t just to make your brand look good—but to help it communicate value, attract the right audience, and stand out in any market. I ensure every brand I work on has a soul, a story, and a strategy.

Let’s bring your brand vision to life—strategically and beautifully.