Rui Furtado

Rui Furtado Address: Lisbon Mobile: - • Email:-• LinkedIn: www.linkedin.com/in/ruifurtado Skype ID: rui.m.furtado STRATEGIC BUSINESS DEVELOPMENT & OPTIMIZATION DIGITAL TRANSFORMATION | E - COMMERCE DIRECTOR | HEAD OF | MANAG ER Senior manager with a career developed in the areas of strategic business optimization and transformation of offline business models into digital models, including e-commerce. Combining a diversified experience acquired in retailers such as Modelo Continente (Sonae Group – food retailer), Worten (Sonae Group – specialized retailer) and Daymon Worldwide (professional services to retailers) in fast paced competitive environments. Experienced in designing and implementing strategic action plans that lead to reinforced business growth and cost efficiency through detailed business analysis, insights generation, business strategy recommendations and deployment, leadership and co-ordination of cross-functional operational teams. Additionally, significant experience in using digital technology: to build relevant customer value propositions for e-commerce; to maximize consumer interaction; to develop knowledge management as enabler of competitive advantage. Languages: native Portuguese; bilingual English; fluent Spanish and French and basic Italian. Mobility: Europe. C ORE S KILLS & C OMPETENCIES General Management Skills: Business Acumen | Strategic Thinking | Strategy Definition & Deployment | Business Strategic Planning | Team Setup | Team Coaching | Decentralized and Multidisciplinary Team Management | Matrix Organizations | Operations Management | Innovation. Professional Skills: Finance and Management Planning & Control: Financial Acumen | P&L Management | Set and Manage Complex Budgets | Financial Planning and Analysis | Fact Based Modelling | Business Models | Kpis. Commercial, Business Development, Marketing and Customer Management: | Commercial Strategy | Commercial Excellence | Pricing | Promotions and Campaign Strategy | Assortment Optimization | Sales Management Processes | Negotiations | Strategic Marketing Planning | Media Planning | Communication | Measuring Marketing Effectiveness | Brand Activation | Brand Development | Packaging | Customer Centric Retailing. Analysis and Insights: Data Expertise | Data Mining | Information Identification and Structure | Problem Structuring | Actionable Insights | Action Oriented | Storytelling | Data Based Decisions | Business Analysis Tools and Techniques | Business Intelligence Capabilities Development | Customer Research. Transformation and Change Management: Business Transformation Leader | Change Management | Transformation Management | Managing Changing Portfolios | Risk Assessment | Process Design | Performance Improvement. Program/Project Management: Large Projects Leadership | Portfolio Management | Project Governance | Large Cross Functional Teams Management | Resource Planning and Management | C-Suite Interface. E-Commerce: e-commerce Project Leadership | e-commerce Strategy | e-commerce Customer Proposition | Marketing | ecommerce IT Platform Selection | e-commerce Start Up | e-commerce Logistics | e-commerce Operations Management | ecommerce Cost Optimization | e-commerce Growth | e-commerce Kpis | e-commerce Customer Acquisition and Development | e-commerce Insights | B2C & B2B. Digital: Digital Transformation Programmes Leadership | Innovative Digital Solutions | Digital Platform Business Models | Future Focused and Digital Savvy | Digital Strategy and Vision. Soft Skills: Results Driven | Accountable | Resilient | Effective Communicator | Personal Relationship Builder | Strategic Thinker | Critical Thinking | Adaptable and Flexible | Innovative | Confident | Entrepreneur | Negotiator | Collaborative | Influencer. PROFESSIONAL EXPERIENCE DAYMON WORLDWIDE 2015 – 2018 Leading global private brand developer (strategy & branding, sourcing & logistics) and retail services provider (merchandising services and consumer experience marketing). With a business network of more than 100 major retailers and nearly 6000 manufacturers in 50 countries with a total turnover of 1.3bUSD. More than 39 000 employees. It is now a part of Advantage Solutions / Smollan group. DAYMON INTERNATIONAL Headquartered in Lisbon, where it has its international resource center with 80 employees, is responsible for all markets outside North America. Presence in 20 countries working with more than 20 retailers, distributors and manufacturers. Head of Business Advisory Services Invited to join Daymon to contribute to new business generation through the setup of new service lines and new clients pitch in retail and consumer goods areas and to the optimization of internal synergies. Reporting to Senior Director, leading a direct team and impacting, indirectly, the international resource center. Main Projects & Results: • • New business in a new industry: consumer goods companies - setup and pitch, collaborating with sales team, new services in go to market and market intelligence areas. New business through new services in existing core industry: retail - setup and pitch, collaborating with sales team, new services in the areas of pricing, cost optimization (fact based negotiations, value chain optimization), quality assurance, sustainability, new product development. SONAE GROUP 1997 – 2015 Sonae is a multinational company managing a diversified portfolio of businesses in retail, financial services, technology, shopping centers and telecommunications with a market capitalization of ~2000m€ and total turnover of ~6000m€. Retail businesses contribute with >95%. SONAEMC In 2009 the former Sonae Distribuição was split in 3 sub holdings: SonaeMC (food retail), SonaeSR (specialized retail) and SonaeRP (retail real estate). SONAE MC, the food retail market leader in Portugal, with distinctive business segments: Continente (hypermarkets), Continente Modelo and Continente Bom Dia (convenience supermarkets), Meu Super (franchised supermarkets), Bagga (cafeterias/restaurants), Go Natural (organic and healthy food supermarkets and restaurants), Makenotes, note! (book shops/stationery), ZU (dogs and cats products and services), Well´s (health, well-being and eye care) and Dr. Well’s (dental and aesthetic medicine clinics). Total turnover >4100m€. Business Development & Advisory Director (food commercial area) 2009 – 2015 Growing complexity and increasing market competitiveness of retail business led to the decision of having a team dedicated to the pursue of commercial excellence by leading strategic initiatives and market and business performance monitoring. Setup and led the multidisciplinary team (8 members), reporting to the Food Commercial Area Board Member. Main Projects & Results: • • • • Contributed to continuous sales and market share growth working with marketing, supply chain, commercial and operations teams together with external partners on embedding customer management data into category management and market, customer behavior and business performance analysis. Task force leader in promotions strategy redesign project, working with marketing, business units, legal, supply chain and operations teams, together with an external partner resulting in an increase in promotional effectiveness and promotions evaluation by customers. Redefined, with the board sponsorship, pricing strategy and guidelines for food business area. Leadership role in several strategic projects in commercial (assortment optimization, private label cost reduction), supply chain (shelf ready packaging, value chain optimization), new businesses (new supermarket strategy, wholesale), marketing (customer centric retail) performance management, value management. SONAE DISTRIBUIÇÃO Sonae Distribuição was the sub-holding of the Sonae Group for the Retail area. With interests in food (hypermarkets, supermarkets and convenience formats) and non-food retail (consumer electronics and household appliances, fashion, sports goods) is a benchmark reference in the retail market, after having revolutionized the consumer habits and commercial landscape in Portugal with the opening of the first hypermarket in the country in 1985. Clients & Promotions Management Director 2008 The increasing importance of promotions and customer data in retail was the motivation to implement an integrated approach transversal to all business units. Setting the promotions management and customer data knowledge practices and team was a challenge given the traditional independent approach of each business unit. Reporting to Food Commercial Area Board Member. Main Projects & Results: • • Setup and deployed an integrated approach for promotions planning, implementation and evaluation resulting in increased overall promotions relevance for customers and reduced promotion cost. Developed customer dimension in category management enabling the use of customer loyalty card data insights in strategical and tactical decisions (e.g.: customers buying promotions). Business Development Director (fresh food commercial department) 2006 – 2008 Company identified the opportunity to revamp fresh business areas and thus grow its market share to fair share levels. Reporting to the Commercial Director and working with business units, marketing, store development and own brands teams, and with external partners my role was to coordinate the fresh food businesses transformation program. Main Projects & Results: • Market share continuous improvement as result of business strategy redefinition (overall and for each business unit meat, fish & sea food, deli, fruits & vegetables, bakery and take away); product assortment strategy revision and implementation; pricing strategy review and implementation; store ambiance redesign; creation and activation of fresh products brands; product labeling and packaging conception; communication and promotional plan briefing and implementation; internal and external marketing. Senior Brand Manager 2005 – 2006 Having successfully launched and consolidated Continente Online market position, was challenged to join marketing department as Continente brand manager and contribute to improve brand evaluation and sales in a year when a rebranding would occur. Reporting to Marketing Director. Main Projects & Results: • • • Coordinated Rebranding of all Continente stores (less than 1 week) – managing marketing and operations teams and external partners to identify, execute and install new logo images in all stores. Contributed to continuous sales growth, TOM and positive brand image evaluation - planned, implemented, and evaluated brand marketing actions Managed relation with advertising, media agencies and media production partners. Head of Continente Online 2002 – 2005 Completed the e-commerce setup of main Sonae retail banners the focus turned into streamlining operations and consolidating Continente Online as e-groceries leader in Portugal. Leading marketing, site management, customer service and logistics teams in a total of more than 120 people distributed by 12 locations. Achieved a positive ebitda from 2003 onwards. Reporting to ecommerce director. Main Projects & Results: • • • • • Delivered consistent growth in sales and new customers acquisition. Defined and implemented marketing plan including advertising and email campaigns, sem/seo initiatives and affiliation programs to create awareness and generate traffic to the site. Designed and deployed the customer relationship management program with impact on customer acquisition, development and retention. Achieved a per order cost reduction while assuring an improvement in service quality index (stockouts, delays, mistakes) through continuous improvements in picking and delivery operations (logistics). Improved customer experience and operations digital tools completely replacing Continente Online technological platform implementing the Continente Online v2.0. Head of Business Development (e-commerce) 2001 Following Continente Online operations kick off the challenge was to continue its expansion both in terms of local reach as in term of channels and start up e-commerce in other banners. Main Projects & Results: • • • Made Continente Online available to customers in all relevant regions by setting up 6 additional local operations teams within 6 months. Continued innovating in Continente Online through the setup of store in interactive tv platform, developing specialized online stores. Expanded Sonae retail online presence managing the startup of Worten (consumer electronics) and Vobis (computers) online operations. e-commerce Project Manager 2000 Having joined the team responsible for the startup of e-commerce at Sonae as representative of Management Planning and Control for the business plan definition soon the scope grew to become the Project Manager acting as deputy Project Director. A complete start up adventure. Using technology to change the way people shop. Working with 6 external partners. Main Projects & Results: • Operations started as defined within 8 months – business plan and value proposal definition, it platform selection, logistics and customer service processes definition and team selection. Controller & Project Manager 1999 – 2000 In a path towards business management, was challenged to integrate Management Planning & Control department to consolidate controlling practices in the new Category Management organization. Reporting to MP&C Director and leading a team. Overseeing 25 business units (both food and non-food). Main Projects & Results: • • Contributed to value creation through permanent challenge of commercial directors and teams implementing planning and control practices with category managers (5 departments / 25 business units) including annual planning process (categories annual strategy and tactical planning; annual budget), business performance monitoring and activities plan execution monitoring. To better support commercial decisions led, in collaboration with information systems and commercial teams led the redesign, development and implementation of the new management system. Information Systems Manager 1998 – 1999 Member of small team responsible for the setup of a new era in the information systems at Sonae Distribuição following the spin-off of the previous department. Assured information systems need of Commercial and Management Planning & Control were met. Reporting to Information Systems Director. Main Projects & Results: • • Start up new Information Systems department – selected, negotiated and managed software, hardware and services vendors. Responsible for the setup of first Knowledge Management initiative, led the concept and scope definition and assured organization buy in. 1997 – 1998 Program Office Manager Invited to help transform Sonae Distribuição from a decentralized (store based) in a centralized category management organization. The transformation program included change projects covering organization, information systems, pricing, promotion, space, assortment. Reporting to Program Director and leading a team of 3. Main Projects & Results: • • Coordinated change management and report to Steering Committee assuring a smooth implementation of new organization model, without any business disruption and within the defined time frame (12 months). Successfully completed the development and implementation of the centralized pricing management systems and organization. PREVIOUS PROFESSIONAL EXPERIENCES 1995 – 1997 G.Tournier Consulting firm focused on improving the performance of industrial companies. Senior Consultant Joined G.Tournier to continue contributing to improve productivity and efficiency of industrial companies. Worked with senior stakeholders and in partnership with third parties in transformation projects mixing technology, processes and people in industries such as metal hardware, footwear and textile. Reporting to Office Manager. SYSTEC - Research Center for Systems and Technologies 1993 – 1995 Systec (formerly ISR – Systems and Robotics) is a highly interdisciplinary R&D Group in Systems and Technologies linked to Porto University Engineering College focused in addressing real world challenges by articulating the theoretical and applied developments in 4 Thematic Lines: control; net; energy; manufacturing. Consultant While Master student joined a team working with industrial companies to improve their production systems productivity through technology and organization optimization. Reporting to the Unit Manager, identified production system optimization opportunities for a hardware company and designed the decision support system for orders portfolio management at a textile company, among other projects. EDUCATION 2015 - LOT – Leadership & Organizational Transformation – London Business School 2009 - General Management Program – Católica Lisbon School of Business and Economics 2008 - CRM: Strategy and Implementation - Cranfield School of Management 2007 - Strategic Planning and Management in Retailing – Babson College 2007 - Key Strategic Issues for Top Retailers – Insead / Prof. Charles Waldman 2006 - Category Management – Nova School of Business and Economics 2001 - e-business course – Porto Business School 2001 - Price Negotiations – MLS / Prof. Ingemar Dierickx 1999 - Corporate finance – Nova School of Business and Economics/Sonae Retail Academy 1995 - Master in Electrical and Computers Engineering - Engineering College of Porto University 1993 - Graduated in Electrical and Computers Engineering - Engineering College of Porto University LANGUAGES Portuguese (native), English (bilingual proficiency), Spanish (fluent), French (fluent), Italian (basic) ADDITIONAL INFORMATION • • Member of e-commerce commission at APED -) Member of Sonae Innovation Committee -) November 2020