Rui Furtado

Senior professional with a career developed in the areas of Strategic Business Optimization and Transformation of Offline Business Models into Digital Models, including e-commerce.

Combining a diversified experience acquired in retailers such as Modelo Continente (Sonae Group – food retailer), Worten (Sonae Group – specialized retailer) and Daymon Worldwide (professional services to retailers) in fast paced competitive environments.

Experienced in designing and implementing strategic action plans that lead to reinforced business growth and cost efficiency through detailed business analysis, insights generation, business strategy recommendations and deployment, leadership and co-ordination of cross-functional operational teams.

Additionally, significant experience in using digital technology: to build relevant customer value propositions for e-commerce; to maximize consumer interaction; to develop knowledge management as enabler of competitive advantage.