Ross Sances

Ross Sances Menomonee Falls WI |- |-WWW: https://www.linkedin.com/in/ross-sances-/ Personal Summary Digital Experience Manager with 14 years of proven success in e-commerce, website management, and digital marketing. Specialized in SEO, CRO, and user experience (UX) optimization to drive traffic, engagement, and online revenue. Expert in leveraging data analytics and A/B testing to inform strategic decisions and improve conversion rates. Strong track record of collaborating with cross-functional teams including design, development, and content to enhance site performance and customer satisfaction. Technical Toolkit Adobe Experience Manager Adobe Test & Target Adaptability Jira / Trello / Workfront Cross-Functional Collaboration Google Analytics & Google AdWords Attention to Detail GitHub / GitLab ATG Web Commerce / Hybris / WCS Analytical Thinking Endeca / Bloomreach / Coveo Problem-Solving WordPress / Dynamic Media / MDM Project Management Professional Experience MANAGER, DIGITAL EXPERIENCE | 05/2023 - Current Chamberlain Group - Oak Brook, IL Led mobile-first redesign of myQ.com Product Listing Page, increasing conversion by 120% and improving performance. Managed Product Details Page redesign, boosting conversion rates by 8%. Implemented new pricing functionality and sale messaging, contributing to record-breaking holiday sales. Executed a comprehensive website strategy, launching the first-ever holiday homepage promotion to drive engagement. DIGITAL CONTENT MANAGER | 11/2016 - 05/2023 Kohl's - Menomonee Falls, WI Optimized Kohl's homepage strategy, increasing content volume by 25% and improving operational efficiency. Revamped content update processes, reducing misalignment by 30% across 10 cross-functional teams. Led migration to Adobe Experience Manager, improving content management and website performance. Streamlined digital content production, reducing timelines from 12 weeks to 7 weeks to boost site agility. KOHL'S VETERAN'S BUSINESS RESOURCE GROUP COMMUNITY CHAMPION | 11/2015 - 01/2017 Kohl's Corporate - Menomonee Falls, WI Led the strategic partnership between Kohl's and the USO, driving initiatives to support military families and veterans. Fostered collaboration between Kohl's associates and veteran organizations to enhance community outreach and impact. Increased volunteer participation within the Veteran Business Resource Group by 80%, strengthening internal engagement. Developed and implemented a comprehensive playbook for annual military and veteran volunteering opportunities. DIGITAL CONTENT PRODUCTION SENIOR COORDINATOR | 03/2015 - 11/2016 Kohl's - Menomonee Falls, WI Led strategy to streamline the digital review process, eliminating a workflow step and reducing workload by 33%. Improved team efficiency by optimizing content review procedures and digital operations. Leveraged data-driven insights to enhance Kohl's Experience Manager content linking tool. Achieved a 50% workload reduction across multiple teams by improving content management workflows. DIGITAL MERCHANDISE COORDINATOR | 04/2013 - 03/2015 Kohl's - Menomonee Falls, WI Supported digital merchandise strategies by coordinating product content, promotions, and pricing updates across Kohl's online platforms. Ensured accuracy and consistency of product listings, collaborating with cross-functional teams to enhance customer experience. Assisted in the execution of seasonal campaigns, contributing to online sales growth and promotional effectiveness. Utilized data and reporting tools to track product performance and recommend optimizations for digital merchandising initiatives. WEB MERCHANDISE PRESENTATION SPECIALIST | 05/2012 - 04/2013 Kohl's - Menomonee Falls, WI Managed the online presentation of merchandise, ensuring accurate product categorization, content updates, and visual consistency across web platforms. Partnered with merchandising, marketing, and digital teams to execute site strategies that enhanced customer engagement and drove sales. Optimized product placement, navigation, and promotional content to improve user experience and site performance. Analyzed site metrics and customer behavior to recommend adjustments that improved product visibility and conversion rates. MARKETING SAMPLE SPECIALIST | 04/2011 - 05/2012 Kohl's - Menomonee Falls, WI Coordinated the procurement, organization, and distribution of marketing samples to support campaign launches and promotional initiatives. Collaborated with cross-functional teams, including merchandising, creative, and marketing, to ensure timely delivery and accuracy of samples. Managed inventory tracking systems to maintain sample integrity and support high-volume project needs. Streamlined sample management processes, improving operational efficiency and supporting faster campaign execution timelines. SMALL ELECTRICS MERCHANDISE SPECIALIST | 01/2008 - 04/2011 Kohl's - Menomonee Falls, WI Drove merchandising for small electrics, ensuring optimal product mix and placement. Used sales data to improve inventory accuracy and reduce stock issues. Coordinated with teams to support promotions and product launches. Maintained planogram compliance, boosting in-store execution by 20%. 11B INFANTRY | 01/1999 - 01/2007 Unites States Army National Guard - Rice Lake, WI Completed an 18-month deployment with service in Iraq, demonstrating resilience and adaptability. Led and coordinated a team of 5 soldiers during high-risk foot patrols. Fostered teamwork, quick decision-making, and operational efficiency under pressure. Volunteered for additional missions, showing strong initiative and commitment to duty. Education & Other University of Wisconsin Oshkosh - Oshkosh, WI | Bachelor of Science History, 01/2009 Military Awards Army Achievement Medal Army Good Conduct Medal National Defense Service Medal Army Service Ribbon Armed Forces Reserve Medal Global War on Terrorism Expeditionary Medal Global War on Terrorism Service Medal Army Physical Fitness Badge Competitive Coaching Boys U11 - U14 Jr. Phoenix Baseball Boys U11- U13 Phoenix Football Boys U12 Phoenix Basketball Leadership Experience Kohl's Corporate, Menomonee Falls, WI, Kohl's Veteran's Business Resource Group Community Champion, 11/01/15, 12/31/17, Led the strategic partnership between Kohl's and the USO, fostering collaboration and driving initiatives to support military families and veterans., Increased volunteer participation within the Veteran Business Resource Group (BRG) by 80%, strengthening relationships with veteran organizations and enhancing community impact., Developed and implemented a comprehensive playbook for annual military and veteran volunteering opportunities, empowering Kohl's associates to engage and contribute to veteran-focused causes. United States Army National Guard, Rice Lake, WI, 11B Infantry, 01/01/99, 12/31/07, Completed an 18-month deployment, including service in Iraq, demonstrating resilience, adaptability, and leadership in challenging environments., Led and coordinated a team of 5 soldiers during high-risk foot patrols, fostering teamwork, decision-making, and operational efficiency under pressure., Volunteered for missions beyond core responsibilities and during personal time, showcasing initiative, commitment, and a strong sense of duty.